30 Days of Marketing Content

A Strategic Visibility Framework

for Practising Artists

Plan one month of aligned, purposeful marketing in a single focused session — then repeat it month after month.

Marketing Should Support Your Work, Not Consume It

You need to be visible.

But marketing keeps stealing studio time.

And when you sit down to “post something”, you hit two blocks at once:

What do I say?
How do I make it consistent?

Without structure, ideas dry up.
Without a plan, visibility becomes reactive.

30 Days of Marketing Content gives you a repeatable monthly framework that generates ideas, creates cohesion, and protects your time.

This is not a content challenge.
It is a system.

Repeat monthly to create consistent momentum, without marketing eating your studio time.

The Core Idea

Each month, you:

  • Set a clear objective

  • Define a focused theme

  • Create one substantial piece of Hero Content

  • Break it into smaller pieces across your channels

  • Batch and schedule

  • Review and refine

  • Repeat

One story.
One direction.
One month built with clarity.

In one focused afternoon, you can prepare your next month of marketing, then get back to your work.

What Makes This Different?

Most marketing advice focuses on:

  • Posting more

  • Chasing trends

  • Daily prompts

  • Platform tricks

This course focuses on:

  • Strategic alignment

  • Professional rhythm

  • Systems over motivation

  • Content that compounds

You are not creating 30 disconnected posts.

You are building one coherent month of visibility around real milestones - exhibitions, launches, releases, website updates, or list growth.

What Changes After You Complete This?

You will:

  • Know what you are communicating each month

  • Understand how your content connects to opportunity

  • Spend less time deciding what to say

  • Feel calmer about visibility

  • Develop a repeatable marketing rhythm

Marketing becomes part of your professional practice, not background anxiety.

30 Days of Marketing Content Course

10 Structured Video Lessons

Clear, focused training that walks you through the entire monthly planning process, from annual mapping to batching and scheduling. Access videos at a time that suits you from your computer, smartphone, or tablet. Learn and implement.

Comprehensive Workbook

A practical working planning document including:

  • Year overview mapping

  • Content category development

  • Monthly objective and theme worksheets

  • Hero Content outlines

  • Email and social frameworks

  • Review and refinement prompts

The Artist’s Marketing Map – Trello Board

A visual operational system that connects:

  • Goals

  • Milestones

  • Campaign themes

  • Channels

  • Monthly execution

This is where strategy becomes practical.

Stress Less About Marketing – ChatGPT Guide

A structured AI companion to help you:

  • Draft Hero Content

  • Repurpose efficiently

  • Write newsletters and captions

  • Refine tone and clarity

  • Accelerate your monthly planning

AI is not the strategy.
It is leverage once the structure is clear.

Lounge Community

Access to the Lounge community of artists via the 'Communal Space' where you can access ideas, articles, downloads and most importantly, make connections.

NEW - Lifetime Access

There is no longer an expiry. For as long as this course is hosted by the Artists Business Lounge, you will continue to have access to all course materials and Any Future updates

This framework is designed to be used month after month.

The first month builds the structure.
Each month after becomes easier.

Artist Testimonials

"I feel back on track. I love that you gave me permission to improve by 10% and not try to do everything."

"This was so much better than I imagined. I've worked in marketing and I still got a lot out of this."

"Excellent value. I would recommend this course to others."

"I just want to say a HUGE THANK YOU for your brilliant marketing course (which I ate up). It helped me so much and now I have social media posts all the way to mid December. This allows me more time for prac work! Feeling proud."

"I thoroughly enjoyed your presentation, so much information to digest and put into action"

"The booklet content was well structured to allow me to use it easily. I could see where and how to space out my content to maximise engagement and visibility."

Who is this for?

This is for you if...

  • You are a practising visual artist who wants a repeatable monthly visibility rhythm

  • You are tired of reactive posting and want a simple structure you can reuse

  • You want your marketing to support real milestones, not just fill a feed

  • You prefer a clear system over constant motivation

  • You want to protect studio time and still stay visible

This is not for you if...

  • You want plug-and-play captions without making decisions about your goals or themes

  • You are looking for trend tactics or “post every day” formulas

  • You are not willing to set aside one focused session to build your monthly plan

  • You want someone else to do your marketing for you

Here’s what’s included when you join

  • Complete 10-Lesson Video Course
    A structured, step-by-step system to build one aligned month of marketing in a single focused session.
    ($150 standalone value)

  • VIP Marketing Workbook – 38 Pages
    Practical planning templates to map your annual visibility, define monthly themes, and create cohesive content.
    ($50 standalone value)

  • Artist’s Marketing Map – Custom Trello Board
    A ready-to-use visual operating system to plan, batch, repurpose and review your marketing month after month.
    ($47 standalone value)

  • Stress Less About Marketing – ChatGPT Guide for Artists
    Carefully structured prompts and examples to help you draft and repurpose content faster while still sounding like you.
    ($37 standalone value)

  • Ongoing Access to The Lounge
    No expiry. Continue accessing the course materials, downloads, articles and the artist community space for discussion and support.
    (Included with your enrolment)

Just $97 AUD

Got questions?

When will I get access?

You will get access to everything as soon as you pay.

How long will I have access?

You will be able to download the VIP Workbook, Stress Less Chat GPT Guide and create your own copy of The Artist's Marketing Map Trello Board. And you will have access to the video lessons for as long as the course is hosted by The Artists Business Lounge. No expiry.

Is this a Live Workshop?

The most recent live workshop was Friday 29th September 2023 and honestly, I don't know when or if I will do another live workshop. That's why the replay from that workshop has been edited and broken down into 10 videos to make it more like a course so you don't miss out on any of the valuable information.