The Artist’s Marketing Practice
with The Artist's Marketing Map
Build a Marketing Practice That Grows With Your Art Practice
Connect your goals, audience, offers and ideas in one practical marketing framework you can return to month after month.
Marketing Should Support Your Work, Not Consume It
You already know visibility matters.
The problem isn't knowing you need to market your work.
It's knowing what deserves your attention today.
When you sit down to "do some marketing", you can easily find yourself wondering:
What should I talk about?
What am I actually trying to achieve?
Which artwork should I focus on?
Should I promote, educate or simply share?
How do I stay consistent without spending every spare hour online?
Without a clear framework, marketing becomes reactive.
You post when inspiration strikes.
You disappear when life gets busy.
And each month feels like you're beginning again.
The Artist's Marketing Practice helps you change that.
Instead of chasing ideas, you'll build a repeatable planning process you can adapt as your work, exhibitions, collections and goals evolve.
More than learning, it's implementation too.
Use The Artist's Marketing Map to support your ongoing marketing.
Return to the same process each month, adapting it as your work, priorities and opportunities change.
The Core Idea
Your marketing should begin with what is happening in your art practice, not with an empty content calendar.
Each month, you will use the same practical process to:
Clarify what you are currently trying to achieve
Identify the work, offers or opportunities that need attention
Consider who you most need to reach
Decide what you want people to understand
Choose the channels that make sense for your audience and capacity
Develop and organise relevant ideas
Create, batch and repurpose where useful
Review what happened and refine your next plan
The purpose may change.
The planning process remains available to you.
In one focused afternoon, you can prepare your next month of marketing, then get back to your work.
What Makes This Different?
Most marketing advice begins with content:
What to post
How often to post
Which format to use
What is currently attracting attention
The Artist’s Marketing Practice begins earlier.
It helps you consider:
What your marketing needs to accomplish
Who you are trying to reach
What is already present within your practice
Which ideas deserve to be developed
What you can realistically sustain
How you will know what is worth repeating
It then helps you build:
Strategic alignment
Professional rhythm
Structure over constant motivation
Content that compounds
You are not being handed a rigid posting schedule or thirty disconnected prompts.
You are building a repeatable way to make clearer marketing decisions as your work, goals and opportunities evolve.
What Changes After You Complete This?
You will:
Know what your marketing needs to accomplish
Understand what you are communicating, who it is for and why it matters
Spend less time deciding what to say or starting from scratch
Develop a realistic marketing rhythm that fits around your art practice
Recognise what is working and make clearer decisions about what to do next
Marketing becomes part of your professional practice, rather than a source of background anxiety.
The Artist’s Marketing Practice
The Artist’s Marketing Map – Trello Board
A reusable planning workspace that connects:
goals and priorities
audiences and offers
monthly themes and activities
content ideas and resources
weekly actions
batching, repurposing and review
This is where your strategy becomes a practical monthly plan.
Comprehensive Planning Workbook
A practical workbook to clarify:
what your marketing needs to accomplish
what you have to promote
who you need to reach
what you want people to understand
what you can realistically sustain
what to refine next month
Use it alongside the lessons and revisit it as your goals or circumstances change.
10 Structured Video Lessons
Focused guidance through the planning process, from marketing foundations and audience clarity to monthly planning, batching, repurposing and review.
The lessons explain the concepts and show you how to apply them through the tools provided.
Begin with the videos, then return when you need a refresher.
Stress Less About Marketing + Resource Library
Practical tools to help you plan, create and sustain your marketing, including support for:
idea development
captions and newsletters
promotions and calls to action
repurposing
using AI while retaining your voice
content capture
reviewing what works
AI supports the process. It is not the strategy.
Lounge Community
Access the Communal Space to connect with other practising artists and with me, share ideas, and explore relevant discussions, articles, downloads and resources.
Ongoing Access
Continue to access the lounge community plus the structured video lessons, future program updates and newly added resources for as long as the program is hosted by The Artists Business Lounge.
Your workbook, Trello board and downloadable resources can be saved and used independently.
This framework is designed to be used month after month.
The first month builds the structure.
Each month after becomes easier.
What Artist Have Said
"I feel back on track. I love that you gave me permission to improve by 10% and not try to do everything."
"This was so much better than I imagined. I've worked in marketing and I still got a lot out of this."
"Excellent value. I would recommend this course to others."
"I just want to say a HUGE THANK YOU for your brilliant marketing course (which I ate up). It helped me so much and now I have social media posts all the way to mid December. This allows me more time for prac work! Feeling proud."
"I thoroughly enjoyed your presentation, so much information to digest and put into action"
"The booklet content was well structured to allow me to use it easily. I could see where and how to space out my content to maximise engagement and visibility."
Who is this for?
This is for you if...
You are a practising visual artist who wants a clearer, repeatable approach to marketing
You are tired of reactive posting and starting from scratch each month
You want your marketing to support real goals, offers and opportunities
You want structure without being locked into a rigid formula
You want to make better use of ideas and content you have already created
You want to protect studio time while remaining visible
This is not for you if...
You want plug-and-play captions without making any decisions about your goals or audience
You are looking for trends, shortcuts or a “post every day” formula
You want a rigid system that tells every artist to market in the same way
You are unwilling to set aside focused time to build your initial plan
You want someone else to make all your marketing decisions for you
Here’s what’s included when you join
The Artist’s Marketing Map – Custom Trello Board
A reusable planning workspace to organise your goals, audience, monthly priorities, ideas, weekly actions, batching, repurposing and review.
10 Structured Video Lessons
Focused guidance that explains the concepts behind the complete planning process and helps you apply them through the tools provided.
Comprehensive Planning Workbook
A 38-page workbook to clarify what you are marketing, who you need to reach, what deserves attention and what you can realistically sustain.
Stress Less About Marketing + Resource Library
Practical tools and guided prompts for developing ideas, writing captions and newsletters, promoting your work, repurposing content and using AI while retaining your voice.
Ongoing Access to The Lounge
No expiry. Continue accessing the course materials, downloads, articles and the artist community space for discussion and support.
(Included with your enrolment)
Your workbook, Trello board and downloadable resources can be saved and used independently.
Just $97 AUD
Got questions?
No. You do not need any previous Trello experience.
The instructions show you how to create a free Trello account, copy The Artist’s Marketing Map into your account and begin using it. You do not need a paid Trello plan.
No. The planning framework, video lessons, workbook and Trello board do not depend on ChatGPT.
The resource library includes optional support for using AI to develop and refine ideas, captions, newsletters and promotional content while retaining your own voice.
You will receive immediate access to the video lessons and Lounge Communal Space once your payment is complete.
You will also be able to download the workbook and supporting resources and follow the instructions to create your own copy of The Artist’s Marketing Map.
You can work through the lessons and prepare your first monthly plan in one focused afternoon, or divide the process across several shorter sessions.
After the initial setup, you can return to the same framework each month and adapt it as your goals, work and opportunities change.
Your workbook and downloadable resources can be saved and used independently, and the Trello board becomes your own copy.
You will continue to have access to the video lessons, Lounge Communal Space and future program updates for as long as The Artist’s Marketing Practice is hosted by The Artists Business Lounge.
No. Social media is likely to be one part of your marketing, but the program helps you consider your broader marketing plan, including your email list, and other relevant channels.
No. The program is self-paced.
The video lessons were developed from a live workshop and edited into ten focused lessons so you can work through the material in a clear sequence and return to individual concepts whenever you need them.
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