Building a Professional Artist

WEBSITE

Your Website Should Work as Hard as You Do
This course shows you how to build a professional artist website that looks good, shows up in search, and actually helps you grow.

artist website online course

Build a Website That Reflects Your Art – and Helps It Get Seen

Your artist website should do more than just exist – it should represent you, support your goals, and help people engage with your work.

But most artists get stuck before it ever gets finished. Or create a site that looks good but doesn't engage or convert.

The tech, the design, the writing... it is a lot. This course makes it doable. And it is built specifically for visual artists.

What Will You Get and Who Is It For?

In the Building a Professional Artist Website course, you will get:

  • Clear, practical video lessons (no jargon)

  • Templates, checklists and examples

  • 6 months of bonus access to The Lounge online community

  • Get access to our unique Plan & Build Your Artist Website Trello Board, which will guide you through the entire process, from planning to launch to ongoing updates, step-by-step. This is your ultimate tool to keep you on track and organised, no matter which website platform you decide to use.

  • And a powerful built-in assistant to write your website copy with you.The new Artist Website Copy Pro GPT by The Artists Business Lounge.

Introducing: The new Artist Website Copy Pro GPT
Included free with this course (valued at $77 AUD)

This custom-built AI writing assistant was designed specifically for artists like you. It guides you step by step through every page of your site, helping you write in your own voice – with clarity, confidence and purpose. From About pages to SEO to image alt-text, it makes the hard part easier.

Even if you hire a designer, you still need to provide the words. This tool helps you do that well.

This course works whether you sell originals, prints, or show in galleries. It is designed for:

  • Visual artists with no website yet

  • Artists with an outdated site in need of a refresh

  • Artists with sites that look OK but are not helping with sales, exhibitions, or visibility.

Why This Course is for YOU

Skyrocket Your Business

And create a Beautiful, SEO-Friendly, Engaging AND Converting Artist Website

No More Overwhelm

  • This course is designed for artists who feel overwhelmed by the idea of building their website. We break it down into simple, actionable steps that anyone can follow – no technical experience needed.

Works For All Platforms

  • This course focuses on what visual artists need to succeed online – from creating an eye-catching, functional site to optimising it for visibility and growth.

Tailored For Artists

  • Whether you're using WordPress, Squarespace, Wix, or any other platform, this course is designed to be applicable for all platforms, so you can use it regardless of your website builder.

What You’ll Learn In

Building a Professional Artist Website

Complete Self-Paced Online Course

17 step-by-step video lessons created for professional artists who want a website that does more than just display their work. You’ll learn proven strategies to improve visibility, structure your content, and showcase your art so you can build a site that works.

Showcase Your Work Effectively

It’s not just about uploading images. You'll learn how to write strong artwork descriptions, prepare images for the web, add pricing (if applicable), and present your work in a way that reflects the artist you are.

Platform Choices

There isn't only one platform. We cover comparisons of different platforms and guide you in selecting the best platform for your particular art business needs, whether you’re building from scratch or looking to improve an existing site.

Artist Website Copy GPT

AI support GPT created by The Artists Business Lounge.
This tailored GPT helps you write your About, Portfolio and other key pages faster, with prompts, examples and structured guidance for artist websites.

Understand Visitor Behaviour

We share customer insights that will help you shape your content (and your expectations). When you know how people engage with websites, you can make more confident decisions to improve your website's effectiveness.

SEO

Understand the basics of SEO (search engine optimisation) and how small changes to your content and layout can improve how people find you online. We also cover ways to encourage enquiries, mailing list signups, and sales, all without relying on social media.

Plan Your Website Like a Pro

Understand what pages and content you need and why. Site Map examples to help you master the layout of your website, ensuring that it’s not only visually appealing but also easy to navigate and effective in guiding visitors to what matters most.

A Sneak Peek Inside...

Hey There, I'm Amanda

I'm excited to share this course with you. Websites are increasingly important for artists. They are becoming easier for anyone to build, but with that ease, a lot of the important backend know-how is being missed, and that is making websites less effective.


I created this course so you have the information and support you need to not only build a good-looking site, but a site that works as hard for you as an artist's website should. Not only have I created the course, but I have also built out two unique tools to help you that you can keep forever. The Plan and Build Your Website Trello Board with lots of extra nuggets for practical help, and a new custom design Artist Website Copy GPT AI tool.


Why me? I built my first artist website when MrSite (now defunct) released a 'website in a box' product in 2004. I have been creating and revamping websites on a range of different platforms ever since, and I have done website reviews for many artists.

I'm here to help you achieve your ideal website.

Here’s what’s included when you join

  • Complete self-paced course with step-by-step video lessons designed specifically for artists – no tech jargon, no filler.
    Standalone value: $333

  • Brand New custom Artist Website Copy Pro GPT is your own built-in writing assistant that guides you through every page, from About to SEO, helping you sound like you.
    Standalone price: $57 AUD – included free in this course

  • Custom Trello Board for planning and implementing your website – used by dozens of artists to launch real, working sites
    Sold separately at $197 – included in the course at no extra cost

  • Practical resources to implement what you learn – including Sample Policies and guides you can use to optimise your website for better engagement and sales, save time and remove the guesswork.
    Time-saving bonus value: $97

  • 6 months of access to The Lounge for personalised feedback, support, and accountability as you build. Interact with other artists and get access to materials well beyond the course content!
    Community value: $360 for expert input and ongoing access)

  • Bonus technical lessons for WordPress users: WooCommerce for WordPress course for selling on WordPress, and WordPress Mastery course featuring 100 bite-sized videos.
    Bonus value: $250

Total Real-World Value: $1320.60

Just $333 AUD

Sneak Peek Inside the Trello Board.

It's just one component of this course

Artist Testimonial

Here’s what one artist has to say about the course:

"I’ve started the Building a Professional Artist Website course, and it’s already taught me so much more than I knew about the internet.

The Trello Board alone is magic. SEO used to overwhelm me, but now it’s demystified, and I’m excited about my website rather than stressed!"

Caitlin Kozman

Ready to Get Started?

It is time to build a website that truly works for your art business. Whether you are starting from scratch or improving an existing site, this course will guide you to success.

Do not let website overwhelm hold you back from growing your art business online.

Click below to get started!

Got questions?

When will I get access?

You will get access to everything as soon as you pay. The content is all available 24/7 from your smartphone, tablet or computer so you can work through the content at whatever time suits you.

Will I get all the lessons at once or is the course Drip Fed?

The lessons are drip-fed, meaning each lesson opens as soon as you mark one completed. This is to help people work through the course successfully as each lesson leads to the next. You can move through as quick or as slow as you need, so you could easily have the course all opened in a day if that suits you.

How long will I have access?

You will have access to the Trello Board, Artist Website Copy GPT and all the downloadable content forever.

Course access and your access to the lounge communal area is for 6 months from the date of purchase. Long enough to go through the content over and over again, but short enough to get in and do the work.
Your lounge access can be extended when you purchase other courses or programs.

What if I need help?

With access to Amanda and the community in the lounge, you are never on your own.
If you need more support, you can also tap into services we offer, such as Website Review (with Amanda), Done For You or Done With You website building with Amanda's website manager, Jenn Lewis, and even individual coaching sessions to help you get unstuck.

Is the AI assistant the same as me just using standard ChatGPT?

No. While it uses the ChatPGT interface, Artist Website Copy Pro GPT has been custom-built by me to guide you through what you need for your artist website. There is nothing else quite like it anywhere. No generic prompts. No weird outputs. Just clear, structured AI support tailored to how visual artists work and what they need from their websites.