The Art of Profitable Email

Use Your Mailing List to Build Your Art Business!

Do you struggle to reach your target audience and convert them into loyal buyers?

Not sure how to create a mailing list, or how to grow your subscriber numbers?

Or even what to do with your mailing list once you finally have one?

If so, you need this course.

The Ultimate Solution for Artists to Master Email Marketing and Skyrocket their Art Business.

Gain a transformed outlook on email marketing with this complete toolkit of lessons and resources so you can...

Confidently strategise and execute successful email campaigns, that gain connections and get you results.

Set up, build, grow and nurture your mailing list with people who want to hear from you.

Crafting compelling and engaging content that encourages your readers to take action.

Life before this course may have been marked by challenges


> Unsure of the technology you need or how to set it up

> Inconsistent sales and audience engagement

> Limited knowledge of email marketing strategies

> Challenges in creating engaging content

> Uncertainty in how to build an effective email list

> Unsure how to leverage email for art promotion

> Unsure what to write about and when.

Here is What We Cover...


  • Unlock the Power of a Thriving Mailing List for Artists: Discover how a mailing list can be your artistic powerhouse, unlocking unprecedented opportunities for connection and growth.
  • Why You Can't Afford to Miss Out on Having a Mailing List: Uncover the pivotal reasons why a mailing list is your artistic lifeline, essential for success in today's competitive landscape.
  • Choosing the Perfect Email Service Provider for You: Navigate through Email Service Provider options tailored to your artistic needs, ensuring seamless communication with your audience.
  • Say Goodbye to Basic: Elevate Your Communication Beyond Gmail & Outlook Learn why relying on standard platforms lets you down.
  • Craft Sign-up Forms and Landing Pages that Command Attention: Master the art of designing sign-up forms and landing pages that demand attention, ensuring your artistic brilliance isn't overlooked.
  • Acquiring Quality Subscribers Hungry for Your Artistic Voice: Unveil the secrets to attracting subscribers genuinely interested in your artistry, building a community hungry for your creations.
  • Lead Magnets: Your Key to Rapid List Growth with the Right Subscribers: Harness the power of lead magnets, strategically creating and delivering them to exponentially expand your devoted fanbase.
  • Embrace, Engage, and Empower: Nurturing Your Subscribers to Thrive: Cultivate meaningful connections and empower your subscribers, creating a nurturing environment that fosters loyal engagement.
  • Creating Irresistible Artistic Narratives: Structure Emails for Impact Discover the structure and secrets behind crafting compelling content, transforming casual readers into devoted supporters.
  • Mastering the Art of Compelling Email Content to Ignite Action: Craft captivating emails that inspire action, holding your audience's attention while fueling excitement for your artistic journey.
  • Strategic Email Frequency: Artfully Balancing Connection and ImpactLearn the optimal email frequency suited for your artistic business, maintaining engagement without overwhelming your audience.
  • Personalisation & Segmentation: Ignite More Opens and Amplify Sales: Harness the magic of personalisation and segmentation, boosting engagement and driving sales tailored to your audience's desires.
  • Troubleshooting the Growth Stagnation: Reignite Your List's Potential Overcome hurdles and revitalize your list's growth with effective troubleshooting strategies tailored for artistic success.
  • Beyond the Mailing List: Exploring Essential Lists for Artistic TriumphDelve into other crucial list types for artists and unlock their potential, maximizing their impact to elevate your artistic career.


Here is what is included in The Art of Profitable Email

20 VIDEO LESSONS

Video lessons to take you from start to finish. Access videos at a time that suits you from your computer, smartphone, or tablet. Learn and implement.

EMAIL SWIPE FILES

Emails for Welcome and Nurture series so you don't have to start from scratch. Grab my swipe files, and edit them to make them your own.

SUBJECT HEADINGS

Over 100 Subject Headings that work for artists to get your subscribers to open your emails..

CALLS TO ACTION

Calls to Action to get your readers to... well, Take asction.

Trello Board

Who is this for?

This is for you if...



  • You are a visual artist
  • You have a small subscriber list or no subscriber list
  • You want to grow your subscriber list
  • You want to be able to sell on a regular basis and have people show up to your exhibitions and events primed to buy.
  • ​You are ready to show up and do the work
  • ​You want systems and processes that you can use to grow your art career and business
  • You want to be able to increase your audience
  • You are ready to embrace a higher level of success

This is not for you if...



  • You already have a very sizeable subscriber list
  • Your list is full of clients and potential clients (not only other artists and your mum)
  • Your email list is growing daily
  • You consistently and regularly email your list
  • You regularly make sales from your emails
  • Your subscribers are highly engaged
  • You are not ready to show up and do the work
  • ​You don't want to take responsibility for making changes
  • You aren't committed


When you join The Art of Profitable Email you get these great bonuses

BONUS #1

Lounge Artist Community

Connect and converse with other artists in 'the lounge'. You'll be able to download additional resources.

and access articles and videos on a variety of Art Business topics.

You'll get access from the moment you pay, even if you join before the workshop date.

BONUS #2

Email Banner Canva Template

12 pre-designed Canva email banner templates.

Choose your preferred design to create a professional and impactful email header image for your newsletters and campaigns.

BONUS #3

Lead Magnet Canva Template

24 pre-designed Canva template pages, fully customisable to create an enticing downloadable opt-in that people will want to sign up to your mailing list to get!

Includes instructions and examples plus a bonus download Lead Magnet ideas for artists

BONUS #4

Marketing 365

Downloadable perpetual Marketing Planner. Use this over and over to plan out and track your marketing.

The Art of Profitable Email

  • Video lessons ($250 Value)
  • Welcome and Nurture Sreries Email Swipe Files ($40 Value)
  • Trello Board with 52 weeks of prompts and resources ($197 Value)
  • 110+ Subject Headings ($40 Value)
  • Calls To Action ($20 Value)
  • Lead Magnet Canva Template ($20 Value)
  • Email Newsletter Banner Canva Template ($12 Value)
  • Marketing 365 eBook - a perpetual Marketing Planner ($6 Value)
  • Six months of access to the Lounge Artists Community - connect and access exclusive content ($600 Value)

$1185 in Value

Just $297 AUD

Sneak Peek Inside the Trello Board.

It's just one component of this course

Some feedback from artists using our strategies

"I finally have an email list and people are replying to my newsletters. Incredible!"

"I avoided a mailing list for years. I was so worried I would be bothering people, but I'm not!"

"I had no idea what to write about before. Now I feel so organised and clear. Thank you."


"My readers are lovely. They respond and answer my questions. I love how engaged they are"


"I ran a competition to launch my mailing list ahead of launching my new website and started getting sign-ups straight away. It gave me confidence to continue."

"I put out my first newsletter and made my first art sale - my first art sale ever! And it came from my newsletter."

"This has been such an eye-opener"

"Thank you for setting me up with support to get my templates and welcome emails all set up. I feel even more professional now."

Got questions?

When will I get access?

You will get access to everything as soon as you pay. The content is all available 24/7 from your smartphone, tablet or computer so you can work through the content at whatever time suits you.

Will I get all the lessons at once or is the course Drip Fed?

The lessons are drip-fed, meaning each lesson opens as soon as you mark one completed. This is to help people work through the course successfully as each lesson leads to the next.

You can move through as quick or as slow as you need, so you could easily have the course all opened in a day if that suits you.

How long will I have access?

You will have access to the Trello Board and all the downloadable content forever.

Course access and your access to the lounge communal area is for 6 months from the date of purchase. Long enough to go through the content over and over again, but short enough to get in and do the work.

The Art of Profitable Email

  • Video lessons ($250 Value)
  • Trello Board with 52 weeks of prompts and resources ($197 Value)
  • Welcome and Nurture Series Email Swipe Files ($40 Value)
  • 110+ Subject Headings ($40 Value)
  • Calls To Action ($20 Value)
  • Lead Magnet Canva Template ($20 Value)
  • Email Newsletter Banner Canva Template ($12 Value)
  • Marketing 365 eBook - a perpetual Marketing Planner ($6 Value)
  • Email Service Provider Options for Artists handout ($6 Value)
  • Six months of access to the Lounge Artists Community - connect and access exclusive content ($600 Value)

$1185 in Value

Just $297 AUD