The A-Z of Exhibitions
Image: Amanda Curator at the Net Work exhibition Art Gallery of Ballarat
A Complete Exhibition Framework
for Practising Artists
Plan, prepare and run exhibitions with clarity, structure and professional intent.
Exhibiting is not just about getting work on walls.
It is about how you position your work, how you present it, and what you do before and after the event.
This course gives you a clear way to approach exhibitions so your efforts lead somewhere.
Exhibiting Should Build Your Career, Not Just Add a Line to Your CV
You can have strong work and still feel uncertain about exhibitions.
Where to apply.
What to include.
How to write about your work.
Whether it is worth the effort.
Without structure, decisions get made reactively.
Without understanding how exhibitions actually work, opportunities are easy to miss.
The A–Z of Exhibitions gives you a clear framework so you are not guessing your way through it.
This is not a checklist of tasks.
It is a way of working.
The Core Idea
Each exhibition is part of something larger.
Inside this course, you will:
Understand why you are exhibiting and what it is leading to
Choose opportunities that suit your work and positioning
Prepare applications that reflect your work clearly and professionally
Plan timelines that are realistic and manageable
Present your work well in the space
Use the exhibition to build momentum, not just complete an event
Each exhibition.
Handled properly.
With intent.
What Makes This Different?
A lot of advice around exhibiting focuses on isolated steps:
Where to apply
How to write a proposal
How to promote an opening
This course focuses on how those pieces fit together:
Clear positioning before you apply
Understanding how venues operate
Decisions that reflect your work, not just availability
Preparation that supports better outcomes
Follow-through that builds your next opportunity
You are not working through disconnected tasks.
You are learning how exhibitions actually function within an art career.
What Changes After You Complete This?
You will:
Know which exhibition opportunities are worth pursuing
Write proposals that are clear, considered and appropriate for the context
Make decisions about venues and formats with more confidence
Plan your exhibitions with structure rather than urgency
Approach installation and opening with clarity
Use exhibitions as a stepping stone, not a one-off effort
Exhibiting becomes an easier part of your professional practice, not something you figure out each time.
Here is what is inside
The A-Z of Exhibitions Course
24 Structured Lessons
Clear, self-paced lessons covering the full exhibition process, from deciding what to apply for and preparing strong proposals through to installation, opening events, and what happens after the show.
Access the course across your devices and return to it whenever you need it.
Working Resources and Examples
Practical tools to support the process, including example exhibition proposals, an exhibition venue type breakdown, application checklist, post-exhibition evaluation, and guidance on handling rejection and next steps.
These are resources you can use, adapt, and return to.
Additional Promotion Guides
Two additional guides to support the visibility side of your exhibition:
From Hidden to Headline: 11 Ways to Be Seen and Get Featured in Magazines, Podcasts and Media
and
13 Ways to Promote Your Event
Useful support for getting the word out without losing sight of the work itself.
Communal Space
Access to the Lounge communal space, where artists across our programs and courses can connect, access additional resources, and join wider conversations around art practice, exhibiting, and professional development.
This is a shared space that complements the course and keeps you connected.
This framework is designed to be used each time you plan an exhibition.
Each experience builds on the last.
Artist Testimonials
"I feel back on track. I love that you gave me permission to improve by 10% and not try to do everything."
"This was so much better than I imagined. I've worked in marketing and I still got a lot out of this."
"Excellent value. I would recommend this course to others."
"The booklet content was well structured to allow me to use it easily. I could see where and how to space out my content to maximise engagement and visibility."
Who is this for?
This is for you if...
You want to prepare for an exhibition
You have exhibited before and want more structure
You want to present your work and proposals more clearly
You want your exhibitions to lead somewhere
You prefer a professional approach over guesswork
This is not for you if...
You are looking for quick templates without understanding context
You want someone else to handle exhibition decisions for you
You are not ready to engage with the process of preparing your work professionally
Here’s what’s included when you join
Complete A–Z of Exhibitions Course – 24 Lessons
A structured, self-paced course guiding you through the full exhibition process, from planning and proposals through to installation and follow-up.
Practical Resources and Downloadable Tools
Includes application checklists, exhibition planning tools, and working documents you can use and adapt.
Example Proposals and Application Guidance
See how to structure and present your work clearly, with real examples and guidance on what galleries expect.
Lifetime Access to Course Content
Return to the course as you plan, apply for, and run future exhibitions.
Ongoing Access to The Lounge
No expiry. Continue accessing the course materials, downloads, articles and the artist community space for discussion and support.
(Included with your enrolment)
Just $150 AUD
Got questions?
You will get access to everything as soon as you pay.
You will be able to download the resources and documents. And you will have access to the course for as long as it is hosted by The Artists Business Lounge. No expiry.
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