Private Coaching
for Visual Artists
Some moments in an artist’s career require more than information or encouragement. They require clear thinking, an experienced perspective, and the ability to make confident decisions.
Private coaching provides a focused space to examine what is actually happening in your practice and determine the most constructive next steps.
Work directly with Amanda van Gils to clarify direction, strengthen the business side of your art practice, and move forward with greater confidence.
When Artists Choose Private Coaching
Artists usually arrive at coaching at a moment when something important is shifting.
You may be preparing for a significant exhibition, considering representation, refining your positioning, or trying to make the business side of your practice more sustainable.
At this stage, more information is rarely the answer.
What is often needed is space to think clearly, examine what is actually happening in your practice, and make decisions with greater confidence.
Private coaching provides that space.
What We Work On
Artists come to coaching with different questions, but the themes are often similar.
Examples include:
preparing for exhibitions, prizes, or important opportunities
clarifying your positioning and professional direction
developing sustainable income from your work
strengthening visibility and collector relationships
navigating representation, submissions, and partnerships
reducing overwhelm and creating a clearer path forward
building confidence as a professional artist
Each coaching process is shaped around the artist and the moment they are in.
About Amanda
Amanda van Gils is an artist, business strategist, and professional coach who has spent more than two decades navigating both the creative and commercial sides of the art world.
She has exhibited extensively, built multiple businesses, and coached artists internationally through The Artists Business Lounge.
Amanda’s coaching combines practical systems, strategic thinking, and a deep understanding of the realities artists face when building sustainable careers.
Rather than offering generic advice, her work focuses on helping artists organise their practice, strengthen visibility, and create meaningful opportunities for exhibitions and sales.
Many artists choose to work with Amanda when they want experienced guidance, clear thinking, and practical steps that move their art business forward.
What Artists Say About Working Together
“When I go into ‘brain scramble’, Amanda cuts through with calm clarity. She asks what I need, then sets things in place to get me there.”
Gillian Richards
Visual Poet
“One session shifted weeks of overthinking.”
Lisa Ray
Photographer
“Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching helped me gain clarity, confidence, and a renewed sense of purpose.”
Lindi Forde
Multi Media Artist
Private Coaching Options
Private coaching provides personalised guidance for artists who want to work directly with Amanda on specific goals, challenges, or opportunities in their art business.
Artists can work with Amanda through one of the following coaching blocks.
Both options provide focused, one-to-one support designed to help you think clearly and move forward with confidence.
Investment: $1800
Focused Artist Coaching
A deeper coaching engagement with greater continuity over approximately four to six months.
Best for artists who want more comprehensive guidance across their practice, positioning, systems, and opportunities over time.
This option is designed for artists navigating significant decisions, transitions, or growth in their practice.
This extended engagement allows us to work more deeply across multiple connected areas of your art business.
It is particularly useful when preparing for exhibitions, developing visibility, or strengthening long-term direction.
Includes
• Six 90-minute private coaching sessions
• Session recordings
• Private room in the Lounge
• Ongoing support between sessions.
Investment: $3000
Strategic Artist Coaching
A focused coaching engagement over approximately three months.
Best for artists who want structured support around a specific challenge, opportunity, or decision in their art business.
This option is well-suited to artists who want structured support across a defined period.
Across four sessions, we focus on clarifying priorities, resolving key decisions, and creating momentum in your art business.
You leave each conversation with clear next steps and a stronger sense of direction.
Includes
• Four 90-minute private coaching sessions
• Session recordings
• Private room in the Lounge
• Ongoing support between sessions.
Investment: $1800
How Coaching Begins
1. Private coaching begins with a short Expression of Interest form.
This helps ensure the work we do together is relevant and valuable for both of us.
2. After reviewing your application, you may be invited to a short conversation to explore whether coaching is the right fit for your goals.
3. If we decide to move forward, you will receive details on how to commence your coaching engagement.
Considering Private Coaching?
Private coaching provides a focused space to think clearly about your art career and make confident strategic decisions.
Private coaching places are limited each year.