Private Coaching
for Visual Artists
If you are here, something in your practice or business is asking for a clearer decision.
You may already have ideas, options, even plans, but they are not translating into momentum in the way you expected.
Private coaching is where we slow that down just enough to see what is actually happening, and move forward with clarity and direction.
This is not about just adding more information for the sake of it. It is about making the right decisions and following them through.
In private coaching, we work directly together to clarify direction, strengthen the business side of your art practice, and move forward with greater confidence.
What Artists Gain from This Work
Artists leave with:
• clarity on what actually matters right now
• a clear next step, not ten competing ones
• decisions made, not delayed
• a more grounded, structured approach to their practice
• renewed confidence in how they are positioning and progressing their work
What We Work On
Artists come to coaching with different questions, but the patterns are often similar.
Examples include:
preparing for exhibitions, prizes, or important opportunities
clarifying your positioning and professional direction
developing sustainable income from your work
strengthening visibility and collector relationships
navigating representation, submissions, and partnerships
reducing overwhelm and creating a clearer path forward
building confidence as a professional artist
Each coaching process is shaped around the artist and the moment they are in.
About Amanda
Amanda van Gils is an artist, business strategist, and professional coach who has spent more than two decades navigating both the creative and commercial sides of the art world.
She has exhibited extensively, built multiple businesses, and coached artists internationally through The Artists Business Lounge.
Amanda’s coaching combines practical systems, strategic thinking, and a deep understanding of the realities artists face when building sustainable careers.
Rather than offering generic advice, her work focuses on helping artists organise their practice, strengthen visibility, and create meaningful opportunities for exhibitions and sales.
Many artists choose to work with Amanda when they want experienced guidance, clear thinking, and practical steps that move their art business forward.
Amanda works with artists across all stages of practice, from those establishing direction to those with decades of experience refining and repositioning their work.
What Artists Say About Working Together
“When I go into ‘brain scramble’, Amanda cuts through with calm clarity. She asks what I need, then sets things in place to get me there.”
Gillian Richards
Visual Poet
“One session shifted weeks of overthinking.”
Lisa Ray
Photographer
“Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching helped me gain clarity, confidence, and a renewed sense of purpose.”
Lindi Forde
Multi Media Artist
Private Coaching Options
Private coaching provides personalised guidance for artists who want to work directly with Amanda on specific goals, challenges, or opportunities in their art business.
Artists can work with Amanda through one of the following coaching blocks.
Both options provide focused, one-to-one support designed to help you think clearly and move forward with confidence.
Investment: $1800
Strategic Artist Coaching
A focused coaching engagement over approximately three months.
Best for artists who want structured support around a specific challenge, opportunity, or decision in their art business.
Across four sessions, we focus on clarifying priorities, resolving key decisions, and creating momentum in your art business.
You leave each conversation with clear next steps, with time between sessions to act, reflect, and build confidence as you go.
Includes
• Four 90-minute private coaching sessions
• Private room in the Lounge for ongoing support between sessions.
• Selected resources or relevant course material, where helpful, to support your progress
• Session recordings
• Access to the lounge communal space for community interaction
This option suits artists who need more than a single conversation but do not need the broader scope of a longer engagement.
Investment: $1800 AUD
Focused Artist Coaching
A deeper coaching engagement with greater continuity over approximately four to six months.
Best for artists who want more comprehensive guidance across their practice, positioning, systems, and opportunities over time.
Across six sessions, we work more deeply across connected areas of your art business, with space to reflect, refine, implement, and adjust as needed.
It is particularly useful when preparing for exhibitions, strengthening visibility, refining direction, or building a more sustainable and cohesive practice.
Includes
• Six 90-minute private coaching sessions
• Private room in the Lounge for ongoing support between sessions.
• Selected resources or relevant course material, where helpful, to support your progress
• Session recordings
• Access to the lounge communal space for community interaction
This option is especially valuable when the work involves connected decisions that need time, reflection, and follow-through.
Investment: $3000 AUD
How Coaching Begins
1. Private coaching begins with a short Expression of Interest form.
This helps ensure the work we do together is relevant and valuable for both of us.
2. After reviewing your application, you may be invited to a short conversation to explore whether coaching is the right fit for your goals.
3. If we decide to move forward, you will receive details on how to commence your coaching engagement.
Considering Private Coaching?
Private coaching provides a focused space to think clearly about your art career and make confident strategic decisions.
Private coaching places are limited each year.
Single Sessions
If you are feeling stuck, unclear, or circling the same decisions, one focused session can create immediate clarity.
You need space to think clearly, ask the right questions, and move forward with confidence. A single 90-minute session is designed for exactly that.
Many artists begin with a single session and return for deeper work once they experience the shift.
One Session. Clear Direction.
Sometimes you do not need a long engagement.
You need space to think clearly, ask the right questions, and move forward with confidence. A single 90-minute session is designed for exactly that.
We focus on one specific area of your practice or business, and work through it in depth so you leave with clarity and next steps you can act on immediately.
This may include:
preparing for an exhibition or opportunity
refining your website or online presence
pricing and positioning your work
reviewing your current direction and next moves
working through a specific challenge or decision
These sessions are practical, focused, and tailored to you.
You bring the question. We work through it together.
Your single session includes
• One 90-minute private coaching session
• Optional recordins
• Clear next steps following the session
Investment: $350 AUD
If you already know you need deeper support, the structured coaching options above will be a better fit.