
The Art Business
Coaching and practical tools to help you get unstuck, make clear decisions, and build momentum.
I am opening SSP for a short Chinese New Year window: 17 February – 3 March.

You do not need to figure this out alone
Most artists work incredibly hard, yet still feel unsure about what matters most, where to focus next, or how to build a career that feels both meaningful and sustainable.
This is rarely about talent, effort, or commitment. It is about navigating two very different modes of thinking at once: the creative work itself, and the systems, decisions, and structures that support it.
The Success System Program exists to bridge that gap. It's not another course.


A program that adapts to you, not the other way around
Artists can be at very different points when they join SSP.
Some are rebuilding foundations. Some want more visibility. Some are preparing for exhibitions, residencies, or prizes. Others are ready to strengthen sales pathways or gallery relationships.
SSP meets you where you are.
At the core of the program is a personalised framework that brings together:
• Your Personalised Artist Business Plan
• A flexible 12 Month Pathway
• Weekly live support and connection
• A comprehensive library of artist-specific courses and resources
• A grounded, artist-aware community
This is what allows progress without pressure.
Not a high-pressure pace you cannot maintain.
But a grounded system that strengthens your mindset, skillset, and toolset, so your art career can grow in a way that actually works for you.
The image above is an installation view of the Net Work exhibition at The Art Gallery of Ballarat curated by Amanda van Gils. The artworks shown are – Painting left: Irene Wellm, Sculpture right: Ailey Ball, Painting right: Dagmar Cyrulla
NEW in 2026
Your Personalised Learning & Actions Plan
Every artist entering SSP begins with a clear 90-day focus and a structured pathway through the curriculum, shaped around their goals, working style, and current capacity.
The framework is shared. The sequencing is personalised. This is what reduces friction and increases follow-through.
Artists who have already received their plan are saying:
“I feel so seen.”
“This is so me.”
“This feels achievable.”
A plan should make the work easier to do, not feel heavier to start.
HERE’S EXACTLY WHAT YOU GET IN THE
Success System Program

Coaching Call
Bi-weekly Deep Dive Group Coaching calls led by Amanda on a range of topics aimed to improve and transform your relationship with yourself and your art business. Focusing on beliefs, practical skills, strategies and application of learning to individual experience. Come live or watch replays.

20+ Self Study Online Courses
20 different Art Business online courses. All written by an artist with over 20 years of experience as a professional exhibiting artist. Courses include videos, worksheets and other resources so you can learn and implement while you continue to make your art



20+ Self Study Online Courses
20 different Art Business online courses. All written by an artist with over 20 years experience as a professional exhibiting artist. Videos & worksheets so you can learn and implement.

Community Q&A Calls
Alternate weeks to the coaching calls, we connect as a community to share experiences, updates, celebrations, and Q&A. Artists are welcome to practice presenting and talking about their work and get feedback if they wish.

Your Personalised Learning & Action Plan
A tailored learning and action plan created from your goals, experience, working style, and capacity.
It clarifies what to focus on, what to ignore for now, and how to move forward in a way that actually fits you.


Your Personalised Learning & Action Plan
A tailored learning and action plan created from your goals, experience, working style, and capacity.
It clarifies what to focus on, what to ignore for now, and how to move forward in a way that actually fits you.


Progress Planning Handbook
A downloadable progress planning handbook with information about the courses, and space for you to create your own schedule and capture learnings and actions from all 20 online courses.

Quarterly Doing Days
Accountability and implementation are the focus of the Quarterly doing days. Artists get to be in the ‘Hot Seat’ sharing progress, requesting insights and celebrating. A coming together to stay on track. We support participants to put their plans in place, get clarity on their next steps and take action.

Progress Planning Handbook
A downloadable progress planning handbook with information about the courses, and space for you to create your own schedule and capture learnings and actions from all 20 online courses.


Resources & Templates
Save time preparing crucial documents. You need never start from scratch again! Worksheets, checklists and templates. Includes all 19 documents inside our new Art Vault Essentials pack plus many more

Guest Expert Sessions
Live Guest Expert Sessions + Library of past sessions with Art Industry Insiders and other specialists. Learn and connect.
Topics include Artists and Tax, Getting Press, The Art & Science of SEO A Day in the Life of a Curator and more



Guest Expert Sessions
Live Guest Expert Sessions + Library of past sessions with Art Industry Insiders and other specialists. Learn and connect.
Topics include Artists and Tax, Getting Press, The Art & Science of SEO A Day in the Life of a Curator and more

Lounge Artist Community
Regular accountability check-ins, direct access to your coach, and an active community of artists. Share progress, ask questions, and access additional resources, articles, and videos to support your practice and business.

Articles & Downloads
Useful articles and topics added in the community such as Decoding Buyer Psychology: How Artists Can Boost Art Sales, Positioning Your Art as a Luxury Brand, and many more. Plus a variety of Downloads


Freedom with 24/7 Access
Access your content anytime you choose, from your phone, tablet or computer. Unlike a Facebook group there are no ads or intrusions..


Articles & Downloads
Useful articles and topics added in the community such as Decoding Buyer Psychology: How Artists Can Boost Art Sales, Positioning Your Art as a Luxury Brand, and many more. Plus a variety of Downloads
Every 2nd week we delve deep into topics you need in Coaching Calls.
Every other week we come together for Community Connection and Q&A
Artist As Business Owner - Your Identity
Overcoming Resistance and Overwhelm
Who Are You? Branding
Decluttering: The Value in Letting Go
Confident Selling Without Feeling Pushy

Find the Gaps: Making a living from your art
The Power of Language
Creative Authority and Self Trust
Building Influence with Gallerists and Curators
Not all Galleries are Alike
What SSP actually looks like in practice. Watch this video...
Join the art business program that professional artists love.
You’ve already done the hard work of building your practice. SSP helps you build the systems, clarity, and confidence to support it.
Hear what some of our Artists have to say
I felt close to giving up. I had been an artist for years, exhibiting, working with galleries, receiving grants, and maintaining a website - all the things I thought should have led to more success. But I could not move forward.
That is when I joined SSP. Now I feel reinvigorated, making connections and deepening my practice and my work. - Current member

Tania Small
Artist (Painting & Drawing)
Luiza Milewicz
Contemporary Light Artist

Shaun Weston
Artist (Mixed Media)

Lisa Ray
Artist (Photography)
Your Foundations
Your Artist Life
Artists Basics Kit
Planning and Building a Professional Artist Website
Marketing for Artists
Showing Up Online: Socials
Making things happen
Business Basics
Goal Setting for Artists
Own Your Time - Setting Up an Effective Art Routine
Managing Your Inventory
Money and Sales
Selling for Artists
Know Your Numbers
Pricing Your Artwork
Your Revenue Plan
Automating Art Sales Online
Growth through relationships
Your Target Audience
The Art of Profitable Email (Grow Your Mailing List)
Gaining Gallery Representation
Cultivating Collectors
Getting out in the world
The A-Z of Exhibitions
Grants for Artists - Art and Business
Artist Residencies
Art Prizes

I am a practising, exhibiting artist, an experienced business professional, and a trained coach.
I help artists streamline the business of art by interpreting what matters, translating complexity into clarity, and supporting sustainable progress.
With over 20 years of experience across exhibitions, galleries, prizes, grants, online platforms and digital marketing, I bring both real-world art industry knowledge and practical business insight.
SSP is shaped by lived experience and applied understanding, translating ideas into clear, workable action for artists. My role is not to impose a formula, but to help you see clearly, decide confidently, and build a career that supports your real work.
Image above, installation view Complex Simplicity, Jan’s exhibition at Coffs Harbor Regional Gallery
Additional Tools to Support Your Work

Organising Your Art Business – SSP Version Trello Board
A structured Trello hub to keep your admin, documents, links, and projects organised.

Bonus Marketing Course
A repeatable system to create your marketing material

Sales Challenge Course
Quickly identify sales gaps and unlock new opportunities.

The Artists Guide to Managing Commissions
Templates and structure to turn commissions into a confident revenue stream.

PETER BROOK
ARTIST, MELBOURNE (SUCCESS SYSTEM PARTICIPANT)
"The Artist Business Lounge is an information packed, hands on place of learning that will give you the valuable tools and insights for taking your arts business to the next level. Invaluable course content, together with Zoom sessions with guest presenters, Q&As, Amanda's warm hospitality and her industry experience in the corporate and arts worlds make for a great place for learning and integrating the business side of being an artist - not something you find in many places. A totally worthwhile investment."
Image above, installation view Counterpoint, Peter’s exhibition at Tacit Gallery

Went from getting his career restarted to press features, multiple sales – including the highest price so far, international buyers – working with galleries and booked up with exhibitions
Who is SSP for?
are committed to their practice
want clarity and direction
are tired of trying to figure everything out alone
value structure without rigidity
want to build real momentum
SSP is not for those seeking overnight results or unwilling to engage with the process.

Hear what more artists have to say

Nicholas Pelekis
Artist - Painting
I sold my artwork in one of the galleries. understanding how to properly price my work, another gallery wants to chat about possible representation. I want to thank you because all this has happened because of SSP. The program is making me see things more clearly.

Samantha Tipler
Artist - painting
I wish I had found The Success System Program years ago - it's a life-changer! Since joining the program, I have become clear on my goals and direction, and most importantly, have the tools and support to achieve them. The course materials are so comprehensive and relevant. No other business course I've come across is so specific to artists' needs, so in-depth and so informative. It's brilliant!

Samantha TIpler
Artist -painting

Julie Cane
Still Life Artist
I joined while also studying for my Masters and have stayed for 4 years. I really value the flexibility as it has allowed me to work at my own pace,
The information, help and accountability are professionally delivered, accurate and to the point. Any questions that arise in my business can be asked in the lounge and are answered efficiently with helpful advice and links to further information where relevant.
Choose Your Option
WHAT'S INCLUDED
SUCCESS SYSTEM PROGRAM
SUCCESS SYSTEM PROGRAM - VIP
VIP - 4 x 1:1 Coaching Sessions (Value $1500)


VIP - Your Exclusive Private coaching room for personalised support in-between your private coaching sessions to help you stay on track (Value $4000)


VIP - Personal Review and Feedback on your Website and up to 4 proposals (Value $2000)


NEW VIP BONUS: Your interview. A video interview will be recorded on Zoom and shared with you - subtitles, transcript, video and audio files. It will be published on our blog, LinkedIn page, and social media pages, with links back to you to help you grow your visibility. You can use the interview for your marketing too. (Value: $750+)


12 months of access and support


NEW: Your Personalised Learning & Action Plan (Value $500)


Accountability and Community - accountability check-in posts to keep you on track, regular contact and support with your coach and connect with other artists (Value $2400)


Kick Off Call to get you started (Value $300)


Live weekly group calls (coaching, community and Guest Experts), with replay recordings so you can watch when you like if you can't attend live (Value $10,300)


Access to 20+ online courses (Value $3200)


NEW: Artists Website Copy GPT: Your custom AI writing assistant (Value $57)


Downloadable templates, guides, resources, worksheets, calculators and online articles! (Value $2500)


4 x Quarterly Doing Days with a Hot Seat session focused on your particular goals (Value $1800)


Flexible easy access to content 24/7 on web or your mobile device (Value $500)


BONUS: Organsiing Your Art Business Trello Board - SSP Version (Value $47)


BONUS: 30 Days of Marketing Content workshop and workbook (Value $67)


BONUS: Sales Challenge course to activate your sales ASAP (Value $55)


BONUS: Artists's Guide to Managing Commissions: a Step-by-Step Guide (Value $45)


BONUS: Guest Expert Replays (Value $500)


BONUS: Special Insider Discounts, Offers and Social Shout Outs to promote you and help grow your audience (Value: Priceless)


An Extended Payment Plan option is available for this intake only.
SUCCESS SYSTEM PROGRAM
TOTAL VALUE OVER $20,000 AUD
12 months of access and support
Community space to connect with other artists (Value $1200)
Kick Off Call to get you started (Value $300)
Live weekly group calls (coaching, community and Guest Experts), with replay recordings so you can watch when you like if you can't attend live (Value $10,300)
Access to 20+ online courses (Value $3000)
Downloadable templates, guides, resources, worksheets, calculators and online articles! (Value $2500)
4 x Quarterly Doing Days with a Hot Seat session focused on your particular goals (Value $1800)
Flexible easy access to content 24/7 on web or your mobile device (Value $500)
BONUS: Plan and Build Your Artist Website Trello Board (Value $197)
BONUS: 30 Days of Marketing Content workshop and workbook (Value $67)
BONUS: Sales Challenge course to activate your sales ASAP (Value $55)
BONUS: Artist's Guide to Managing Commissions: a Step-By-Step Guide Exclusively available to SSP Members (Value $45)
Extended Payment Plan option only available for this intake.
SUCCESS SYSTEM PROGRAM
VIP
TOTAL VALUE OVER $28,000 AUD
Includes everything in the Success System Program, plus:
VIP - 4 x 1:1 Coaching Sessions (Value $1400)
VIP - Your Exclusive Private coaching room with in between session support and exclusive content (Value $3000)
VIP - Personal Review and Feedback on Website and up to 4 proposals (Value $2000)
NEW VIP BONUS: Your interview. A video interview will be recorded and shared with you - subtitles, transcript, video and audio files. It will be published on our blog, LinkedIn page and socials with links back to you to help you grow your visibility. You can use the interview for your marketing too. (Value: $750+)
Extended Payment Plan option only available for this intake.
WHAT'S INCLUDED
SUCCESS SYSTEM PROGRAM - VIP
TOTAL VALUE OVER $28,000 AUD
VIP - 4 x 1:1 Coaching Sessions (Value $1400)


VIP - Your Exclusive Private coaching room with in between session support and exclusive content (Value $3000)


VIP - Personal Review and Feedback on Website and up to 4 proposals (Value $2000)


NEW VIP BONUS: Your interview. A video interview will be recorded and shared with you - subtitles, transcript, video and audio files. It will be published on our blog, LinkedIn page and socials with links back to you to help you grow your visibility. You can use the interview for your marketing too. (Value: $750+)
























BONUS: Guest Expert Replays (Value $500)


BONUS: Special Insider Discounts, Offers and Social Shout Outs to promote you and help grow your audience (Value: Priceless)



Want to connect before you commit? Book a complimentary 'Let's Chat' Call via the button
I'm ready to join the Success System Program

14-Day Participation Guarantee
Attend your first call and get started in the program. If you decide it is not the right fit, email amanda@theartistsbusinesslounge.com within 14 days of joining for a full refund.

One-time payment of
$2497 AUD

6 monthly payments of
$435 AUD

12 monthly payments of
$245 AUD
(includes individual coaching and support)

One-time payment of
$3997 AUD

6 monthly payments of
$690 AUD

12 monthly payments of
$370 AUD
All kinds of visual artists. Artists who work online, offline or a hybrid. We have artists who have been making work for a couple of years and artists who have been exhibiting for over 30 years, artists who pair this program with their Master's studies, and anywhere in between. This program is broad, so you get to dive deeper into the areas that you need the most.
You get access for 12 months starting from when you join. We open the doors a few times a year – After the initial 12 months you can opt to continue with an annual renewal or on a month by month basis for a monthly fee.
No, not at all. Did you know some successful artists never went to, or finished art school? In the program we have a mix of ‘self-taught’, started art school but never finished, and art school graduates from BA to Masters degree level.
The only thing to note is we don’t teach you how to make the art, though the community is always happy to chat about art making.
Investing in your growth as an artist and getting a short cut to 20+ years of knowledge and insights will help you to sell more and you totally deserve it. Plus, you might just find the cost is a tax deduction (if you are an artist for tax purposes). For a full year of online courses, resources, personal guidance and coaching, the cost works out to be about the cost of a cup of coffee a day. Jump in and let’s find you sales to cover the cost.
Sound good?
You can continue on past the initial 12 months. Renewals are at a reduced rate. Before the end of the 12 months you will receive an email outlining options and to stay for another year, or on a month-by-month basis along with the costs and any special bonuses that might apply. In very rare circumstances – if you haven’t been engaging with the content in the first 12 months and I don’t think it’s the best investment for you to continue, I may not offer a renewal. But that would be rare and I would discuss it with you. Sound fair?
As unlikely as that is, don’t worry, we do have a 14-day guarantee. Just participate in one call first. If it's not for you, email us within 14 days and we will refund you.
There are no refunds beyond the first 14 days.
We have a Zero Risk 14 day Guarantee You deserve to have the art career you’ve always wanted with the information and support to back you up.
Attend your first call and get started on the content. If you aren’t satisfied after participating, email amanda@theartistsbusinesslounge.com within 14 days of starting for a full refund. There is zero risk in signing up and investing in your career.
You have access to everything for as long as you remain an active member. There are a range of resources for you to download, including course notes, transcripts, templates, calculators and other handy tools as well as worksheets – that you can keep forever, as long as you download them while you are still an active member
No. The program is content rich and designed to give you information and attention for a full year so you can experience significant shifts without having to abandon your art making to study.
And because you won’t just be learning, you will be doing, 12 months of access makes it easier for you to take some downtime when you need it.
If a year is too long for you, we have other options, including individual coaching, short topic specific programs and standalone courses.
No. Our course are designed to help you make changes and so we drip feed content to allow you to learn, implement. and reflect. You’ll have access to the first course from day 1 and then other courses will be released to you as you complete them.
There are a lot of articles, downloads and other material for you to consume too.
It is a content-rich program. You have a full 12 months so you can dip in and out. Even so you don’t have to do everything – because it all depends where you already are and your goals as to what you need. And if you need help to direct you to the most important content to achieve your particular goals, you’ve got it!
All our material is stepped out so to cover foundations and to build on the foundations. It’s designed for artists who are already making art. Our regular calls and community space allow you to ask all the questions you need. And yes we have had early career artists join us and do well (some who were even hesitant to use the term artist), but if you aren’t yet making any art, then this wouldn’t be right for you. So get in touch and we can discuss the best options for you.
The weekly calls happen on Mondays, and Thursdays (alternate weeks). Call schedules may vary depending on the geographic make up of the majority of participants. Currently the timezones work best for artists in Australia, New Zealand, the US and similar timezones. All calls are recorded and posted to the group for anyone who can’t attend live. Quarterly Doing Days are held 4 times a year and are not recorded
It appears that everyone worries about how much time they have. But if being an artist is important to you, how will you ever have enough time? Simple, in this program, I will teach you to find more time. Finding more time for your creativity is something we help you with – and you even get the Çreating my Own Time eBook as a bonus. Plus we look at mindset issues impacting your time.
But we know that life happens and the pace you go at is entirely up to you
It’s one of the reasons you have 12 month’s of access (See also the answer to What if there is too much content) and why extensions are possible. Some of our most successful participants have been those with the least amount of time.
No it isn’t. We have a private platform hosted on Mighty Networks which minimises distractions and allows you to be completely in the zone. When you are in the lounge, you are in the lounge.
Our platform is accessible on web and app, so you can join in, catch up and do the courses on computer, tablet or even smartphone if you like
No! I am Australian and most of the artists in the program are too, but the information taught crosses borders. All the information and calls are in English. As long as English and the time zones work for you, we welcome you. I have worked with artists in the US, the UK and Europe as well as throughout Australia
Here’s What Happens When You Join

ENROLL NOW
Choose your option – take theSuccess System Program VIP option for additional 1:1 support, or join the Success System Program.
Pay in full or use the payment plan..

CONFIRMATION PAGE
After payment you’ll be taken to a special page on our website with links to access the program inside the lounge and a link to a starting survey to capture your priorities at the beginning of the 12 months (We revisit this survey during the year).

GET IMMEDIATE ACCESS
You’ll get access into our platform and be able to download an app so you can access the program from any device 24/7
You’ll have the first course opened up to begin.
Your personalised plan will be created ready for you.

I had an artist book in my exhibition acquired by the [Regional] gallery. I've also been invited to deliver workshops at the gallery. I can't quite believe it!
I just made a $1200 framed print sale today! To someone I don’t know. That’s 6 pieces sold already Pinch me :)
More exhibition bookings in two States and an overseas gallery showing interest too!
WOOWWWWW, the entire image documentation unit was super useful. I always wanted to shoot my own work. Now I'll dive deeper. this has been a great unit.
Just sold a painting for $3500. It’s been a good week.
I’m so thankful for your course on selling for artists – so helpful to put into practice much of it as | have taken this potential purchaser on the journey and it ended up in a sale of multiple pieces!
I have 5 artworks listed in an artist collective online show that is currently running. All of my 5 works sold in the first half hour of the Preview period. This is a first for me!
Not only did I sell a painting in a gallery at a higher price than usual (thanks to your pricing advice) I also received an invitation from another gallery to discuss them representing me. This was really unexpected.
Your advice on my sales email worked. I have one lady who wants to buy three small paintings. I used your advice and a post you made with suggested words for closing a sale (I used a lot of them!). Thanks again!
I finally have an email list and a website that I am proud of. Thank you.
More regular sales at higher prices than I've ever achieved in over 20 years. Thank you for pushing me past my mindset blocks!
I thought I had a reasonably good website, but your tools and guidance helped me see my website as a living tool that evolves with my art. I can see now why it wasn't working in the way I wanted it to.
Connecting with galleries- going there, sending emails. So far, I have received one invitation for a solo show next year from a small gallery. I’m feeling very excited and motivated by it.
Making BIG decisions about the second half of this year and my future that changes my whole business/life trajectory….and feeling very relieved and excited.
I just had a successful studio visit with a curator from a local regional gallery and am now on their exhibition schedule. I'm delighted.
A big week… two solo shows, Artist Talk with Q&A, more social media posts in two weeks than ever before. Good feedback and sales
Just finalised the sale of 4 paintings to a US buyer
I sold out the first launch of a collection in the first 24 hours. That's NINE paintings.
I ended up getting a magazine feature - not a paid one -from the Press Release guidance. I feel so blessed.
I have a branding photo shoot organised and work in a group show in a gallery in the Netherlands.
As soon as I made the updates we disucssed, I had a new opportunity come my way.
This week I sold one medium size painting and confirmed two commissions
My big win for the week feels massive… I’ve been offered an international residency placement next April/May in France
Thanks for having this space to share our wins Amanda – so exciting and encouraging to read of everyone’s wins, and good for our mindset as we see our wins big and small.
Not only have I had work selected for three art prizes in the same month, but I also got invited by a gallery to be part of their Affordable Art Fair in Melbourne.
I was approached by a US magazine to showcase some of my works on paper – and be paid for it! It was published late last year and since I have had positive responses, including from two international buyers I am in conversation with
This is the first time I’ve ever applied for a residency, so thank you Amanda for all of your useful information in the Residency course in the Success System program, it clearly works!
I loved this exercise. It has been in the back of my mind and something I know I needed to do... to really think about. I surprised myself with some of my own revelations.

Hear what more students have to say

Yvonne Maclean
Fine Artist, Surface Pattern Designer and Arts Therepist
The Artists Business Lounge has been a rewarding strengthener for me, one that I recommend to all artists whether they are early, mid or established in their careers. The Success Systems Program consistently provides me with arts-specific business learning opportunities, allowing me to focus on my fine arts practice and career. Amanda has the natural talent of seeing through mindset fog or practice limits, to respond to problems, in a tailored way, with a precise range of useful arts-business tools, ones that nurture good work habits with regards to studio time, showing and selling work, professional identity care and the care of your clients/ patrons/ gallery partnerships and professional income.

Michelle Mann
Artist, Illustrator, Healer & Retreat Leader
Multi-faceted artist pulled in many directions went from foggy overwhelm to clarity and success
The Artists Business Lounge has been amazing for me. In a few short months, my art headspace went from foggy to very focused. I used to suffer from shiny object syndrome where I had many projects but not really doing any of them well. Amanda has been an inspiration in guiding me in the Success System program and with one one-on-one coaching. I now have a focused business plan and my art career is flourishing with commissions and sales.

Michelle Mann
Artist, Illustrator, Healer & Retreat Leader

Siobhan Kelley
Artist - painter
From anonymity to confident, with residencies, and curator and gallery director studio visits
Being in the program has really helped me solidify a long-term vision of myself as an artist, to break down the steps required to achieve those long-term goals. I increased my prices and sold work at the new prices within a matter of weeks. For the first time ever I had more money in my business bank account than my personal account.



