The Art Business
A comprehensive coaching program, for committed visual artists ready to take action to create a thriving art career and business on their terms
Do you want to have a bigger impact with your art?
If you are ready to elevate your artist profile, and finally,
make sales and live your life as a confident professional artist.
Join the art business program that artists love. The program that supports YOU to thrive as an artist YOUR WAY and achieve YOUR goals and dreams.
I am an artist, and I'm also a businessperson, and experienced coach who has helped numerous people gain clarity, and confidence and have flourishing careers using my unique, holistic Mindset, Skillset, and Toolset model.
There is a lot of information on this page. If you'd like to book a call and speak with me about this program click the link in the box below.
Unlike some art business coaches who only have online business experience, I have business experience AND real-life art industry experience, including exhibiting and selling through galleries, curating exhibitions and selling online and from my studio.
In fact, since completing my Post Graduate Qualification at the Victorian College of the Arts in Melbourne Australia, I have exhibited in over 120 exhibitions, but it's not only my own art. I have also curated and project-managed major exhibitions (up to 55 artists), hosted an artists-supporting artists forum and launched and managed the ART500 online gallery for 6 years.
The challenge with most online art business programs is that they focus only on selling your art online and often have no real-life experience exhibiting, working with galleries or curators, or understanding art prizes, grants and residencies.
This means they leave a TON of great opportunities for artists out of their programs.
Whether you want to work with galleries, represent yourself, a combination, or some other pathway, there is not only one set way for you to create your art business success…
Walk Gently exhibition. Artworks by Gillian Richards.
As a practising artist, I understand the nuances required for an art business. I understand the challenges that can be part of an artist’s life, the struggles and the opportunities. So you don’t just get standard one-size-fits-all advice, you get a flexible program with real tangible advice and support tailored for you.
As a business person, I get Strategy and Problem Solving. Plus I am a bit of a systems and tech whizz (for a non-tech person) having created multiple websites, landing pages, funnels, an online gallery and businesses and used an array of systems.
As a trained coach, I understand human behaviour and how to help you get out of your own way.
I LOVE supporting artists to succeed. I have a proven track record of doing just that. Some of their successes include gaining commercial gallery exhibitions, winning grants, being awarded residencies, launching online art businesses, and increasing prices, sales and art income.
What I know is there is no one way to be an artist. Whatever YOUR way is, I can help.
The Success System Program
is a unique coaching program.
This is not a course. While there are courses included, the Success System Program is not designed for you to simply log in, watch and listen. This is a sleeves-rolled-up action program - but at your pace - designed for exactly what you need. Because when you want to achieve more, digging deep and taking new action is key. I'm here to help you uncover exactly what action you need to take to achieve your success.
The program provides a full 12 months of support to focus on removing overwhelm, gaining clarity and confidence, and implementing building foundations, presence and skills to position your art career for ongoing success.
It's high-touch, content-rich, Australian-based support for committed visual artists who are ready to take the next step. Designed for artists at all stages of growing an art career and business and delivered by Award winning coach and artist Amanda van Gils.
Achieve your next level of success as an artist (without the struggle or second-guessing)
The image above is an installation view of the Net Work exhibition at The Art Gallery of Ballarat curated by Amanda van Gils. The artworks shown are – Painting left: Irene Wellm, Sculpture right: Ailey Ball, Painting right: Dagmar Cyrulla
What If You Could...
Get crystal clear on your ideal artist life. Make more impactful choices to attract dream opportunities such as grants, exhibitions, residencies, or gain gallery representation.
Clarify your ideal buyers and understand how to reach a global audience in a way that brings more customers to you in less time, so you can make more sales
Gain clarity on your uniqueness to create more impactful and effective branding and marketing that aligns with your ideal art life without spending yet more time on marketing.
Isn't it time to get the support that will enable you to finally achieve the success you've dreamed of and worked toward?
HERE’S EXACTLY WHAT YOU GET IN THE
Success System Program
Coaching Call
Bi-weekly Deep Dive Group Coaching calls led by Amanda on a range of topics aimed to improve and transform your relationship with yourself and your art business. Focusing on beliefs, practical skills, strategies and application of learning to individual experience. Come live or watch replays.
VALUE $4000
20+ Self Study Online Courses
20 different Art Business online courses. All written by an artist with over 20 years experience as a professional exhibiting artist. Videos & worksheets so you can learn and implement.
VALUE $3000
20+ Self Study Online Courses
20 different Art Business online courses. All written by an artist with over 20 years experience as a professional exhibiting artist. Videos & worksheets so you can learn and implement.
VALUE $3000
Community Q&A Calls
Alternate weeks to the coaching calls, we connect as a community to share experiences, updates, celebrations, and Q&A. Artists are welcome to practice presenting and talking about their work and get feedback if they wish.
VALUE $3600
Progress Planning Handbook
A downloadable progress planning handbook with information about the courses, and space for you to create your own schedule and capture learnings and actions from all 20 online courses.
VALUE $50
Progress Planning Handbook
A downloadable progress planning handbook with information about the courses, and space for you to create your own schedule and capture learnings and actions from all 20 online courses.
VALUE $50
Quarterly Doing Days
Accountability and implementation are the focus of the Quarterly doing days. Artists get to be in the ‘Hot Seat’ sharing progress, requesting insights and celebrating. A coming together to stay on track. We support participants to put their plans in place, get clarity on their next steps and take action.
VALUE $1800
Guest Expert Sessions
Live Guest Expert Sessions + Library of past sessions with Art Industry Insiders and other specialists. Learn and connect.
Topics include Artists and Tax, Getting Press, The Art & Science of SEO A Day in the Life of a Curator and more
VALUE $3000
Guest Expert Sessions
Live Guest Expert Sessions + Library of past sessions with Art Industry Insiders and other specialists. Learn and connect.
Topics include Artists and Tax, Getting Press, The Art & Science of SEO A Day in the Life of a Curator and more
VALUE $3000
Resources & Templates
Save time preparing crucial documents. You need never start from scratch again! Worksheets, checklists and templates. Includes all 16 documents inside our new Art Vault Essentials pack plus many more
VALUE $2000
Articles & Downloads
Useful articles and topics added in the community such as Decoding Buyer Psychology: How Artists Can Boost Art Sales, Positioning Your Art as a Luxury Brand, and many more. Plus a variety of Downloads
VALUE $500
Articles & Downloads
Useful articles and topics added in the community such as Decoding Buyer Psychology: How Artists Can Boost Art Sales, Positioning Your Art as a Luxury Brand, and many more. Plus a variety of Downloads
VALUE $500
Lounge Artist Community
Connect and converse with other artists in 'the lounge' beyond SSP. You'll be able to download additional resources and access articles and videos on a variety of Art Business topics.
VALUE $1200
Freedom with 24/7 Access
Access your content anytime you choose, from your phone, tablet or computer. Unlike a Facebook group there are no ads or intrusions.
VALUE $500
Freedom with 24/7 Access
Access your content anytime you choose, from your phone, tablet or computer. Unlike a Facebook group there are no ads or intrusions.
VALUE $500
Every 2nd week we delve deep into topics you need in Coaching Calls.
Every other week we come together for Community Connection and Q&A
Artist As Business Owner - Your Identity
Overcoming Resistance and Overwhelm
Who Are You? Branding
Decluttering: The Value in Letting Go
Selling Conversations
Find the Gaps: Making a living from your art
The Power of Language
Are Reproductions Right For Your Art Business?
Business Plans for Artists
Not all Galleries are Alike
Hear what some of our Artists have to say
Tania Small
Artist (Painting & Drawing)
Luiza Milewicz
Contemporary Light Artist
Lisa Ray
Artist (Photography)
I like that there is such a diverse range of topics covered here, including many things I didn't realise I needed to know. Most programs I have seen seem to help with one thing only "how to sell online" or "how to make reels" etc so the fact we have so much covered here is amazing. - Laura
The program that supports YOU to thrive as an artist YOUR WAY. The Artists Business Lounge Success System provides a systematic approach to structure your artist life, enabling you to achieve YOUR vision of success with ease. Unlike cookie-cutter approaches, this isn’t just about gaining more knowledge through courses, this is rolling up your sleeves and getting elbow-deep into your Art Business life!
Your thriving foundations
Making things happen
Making sales, making money
Growth through relationships
Getting out in the world
PETER BROOK
ARTIST, MELBOURNE (SUCCESS SYSTEM PARTICIPANT)
"The Artist Business Lounge is an information packed, hands on place of learning that will give you the valuable tools and insights for taking your arts business to the next level. Invaluable course content, together with Zoom sessions with guest presenters, Q&As, Amanda's warm hospitality and her industry experience in the corporate and arts worlds make for a great place for learning and integrating the business side of being an artist - not something you find in many places. A totally worthwhile investment."
Image above, installation view Counterpoint, Peter’s exhibition at Tacit Gallery
Went from getting his career restarted to press features, multiple sales – including the highest price so far, international buyers – and booked up with exhibitions
I joined because I needed help and accountability to move forward. The program is very well structured Having experienced other programs and watching you grow this one, I knew it would deliver what I need. I have made more progress in the last month than in the whole year before. - Julie
Plus These Awesome Bonuses When You Join
Bonus #1
Plan and Build Your Artist Website Trello Board
A complete hand-holding guide to building (or updating) your Artist Website. Normally priced at $197
Bonus #2
Bonus Marketing Course
Access to 30 Days of Marketing Content Course and all the bonuses
Normally priced at $97 AUD
Bonus #3
Sales Challenge Course
9 Days of Action to bring in the sales. Includes videos, worksheets and bonuses. Normally priced at $55 AUD
Bonus #4
Workshop Access
Access to the Strategy & Goals Setting Workshop
Normally priced at $67 AUD
Image above, installation view Complex Simplicity, Jan’s exhibition at Coffs Harbor Regional Gallery
highly personalised support to…
Hear what more students have to say
Julie Cane
Still Life Artist
I joined while also studying for my Masters. I'm now in my second year of the Success System Program. I really value the flexibility as it has allowed me to work at my own pace,
The information, help and accountability are professionally delivered, accurate and to the point. Any questions that arise in my business can be asked in the lounge and are answered efficiently with helpful advice and links to further information where relevant.
Janet Evans
Artist - mixed media and Creative Workshop Facilitator
If you are a creative person with an art practice and are dying to invest more stop before heading to the supply store, and check out this program instead. The Artist Business Lounge took me from hobbyist to artist by giving me all the practical business guidance I needed to start from scratch. I've now had work sold through home decor stores, been selected for an art prize, and had work in a number of exhibitions. Two years ago I would never have dreamed that I would have had a solo exhibition and coordinated and participated in a group exhibition.
Janet Evans
Artist - mixed media and Creative Workshop Facilitator
Nicholas Pelekis
Artist - Painting
I sold my artwork in one of the galleries. understanding how to properly price my work, another gallery wants to chat about possible representation. I want to thank you because all this has happened because of SSP. the course is making me see things more clearly and even though I'm still at the start of the program I feel that I'm building solid foundations.
Laura Stratton
Artist - Colour Pencil
I was walking around in the dark when it came to running my business (in fact I don’t think I could call it a business before I started) and wanted to gain direction and the knowledge to get the wheels in motion. The amazing amount of information available, you are a wealth of knowledge Amanda. I love that the program is Australian-based and covers so many topics. I now have professionally documented images as prints on my updated website as an extra revenue stream.
Laura Stratton
Artist - Colour Pencil
Yvonne Maclean
Fine Artist, Surface Pattern Designer and Arts Therepist
The Artists Business Lounge has been a rewarding strengthener for me, one that I recommend to all artists whether they are early, mid or established in their careers. The Success Systems Program consistently provides me with arts-specific business learning opportunities, allowing me to focus on my fine arts practice and career. Amanda has the natural talent of seeing through mindset fog or practice limits, to respond to problems, in a tailored way, with a precise range of useful arts-business tools, ones that nurture good work habits with regards to studio time, showing and selling work, professional identity care and the care of your clients/ patrons/ gallery partnerships and professional income.
Choose Your Option
WHAT'S INCLUDED
SUCCESS SYSTEM PROGRAM
TOTAL VALUE OVER $20,000 AUD
SUCCESS SYSTEM PROGRAM - VIP
TOTAL VALUE OVER $28,000 AUD
SUCCESS SYSTEM PROGRAM
TOTAL VALUE OVER $20,000 AUD
SUCCESS SYSTEM PROGRAM
VIP
TOTAL VALUE OVER $28,000 AUD
Includes everything in the Success System Program, plus:
WHAT'S INCLUDED
SUCCESS SYSTEM PROGRAM - VIP
TOTAL VALUE OVER $28,000 AUD
Book a complimentary 'Let's Chat' Call
I'm ready to join the Success System Program
Zero Risk 14 Day Money-Back Guarantee
If you aren’t satisfied, just email support@theartistsbsuinesslounge.com within 14 days for a full refund, so there is zero risk in signing up and investing in your career.
I had an artist book in my exhibition acquired by the [Regional] gallery. I've also been invited to deliver workshops at the gallery. I can't quite believe it!
My big win for the week feels massive… I’ve been offered an international residency placement next April/May in France
More exhibition bookings in two States and an overseas gallery showing interest too!
This is the first time I’ve ever applied for a residency, so thank you Amanda for all of your useful information in the Residency course in the Success System program, it clearly works!
I just made a $1200 framed print sale today! To someone I don’t know. That’s 6 pieces sold already Pinch me :)
Oh! Forgot to say your advice on my sales email seems to have worked. I have one lady who wants to buy three small paintings. I used your advice and a post you made with suggested words for closing a sale (I used a lot of them!). Thanks again!
Just sold a painting for $3500. It’s been a good week.
I’m so thankful for your course on selling for artists – so helpful to put into practice much of it as | have taken this potential purchaser on the journey and it ended up in a sale of multiple pieces!.
Not only have I had work selected for three art prizes in the same month, but I also got invited by a gallery to be part of their Affordable Art Fair in Melbourne.
More regular sales at higher prices than I've ever achieved in over 20 years. Thank you for pushing me past my mindset blocks!
Not only did I sell a painting in a gallery at a higher price than usual (thanks to your pricing advice) I also received an invitation from another gallery to discuss them representing me. This was really unexpected.
Connecting with galleries- going there, sending emails. So far, I have received one invitation for a solo show next year from a small gallery. I’m feeling very excited and motivated by it.
WOOWWWWW, the entire image documentation unit was super useful. I always wanted to shoot my own work. Now I'll dive deeper. this has been a great unit.
Making BIG decisions about the second half of this year and my future that changes my whole business/life trajectory….and feeling very relieved and excited.
A big week… two solo shows, Artist Talk with Q&A, more social media posts in two weeks than ever before. Good feedback and sales
I have 5 artworks listed in an artist collective online show that is currently running. All of my 5 works sold in the first half hour of the Preview period. This is a first for me!
I sold out the first launch of a collection in the first 24 hours. That's NINE paintings.
I ended up getting a magazine feature - not a paid one - from the Press Release guidance. I feel so blessed.
I have a branding photo shoot organised and work in a group show in a gallery in the Netherlands.
This week I sold one medium size painting and confirmed two commissions
Thanks for having this space to share our wins Amanda – so exciting and encouraging to read of everyone’s wins, and good for our mindset as we see our wins big and small.
Just finalised the sale of 4 paintings to a US buyer
I was approached by a US magazine to showcase some of my works on paper – and be paid for it!
It was published late last year and since I have had positive responses, including from two international buyers I am in conversation with
I loved this exercise. It has been in the back of my mind and something I know I needed to do... to really think about. I surprised myself with some of my own revelations.
SEE Amanda what you do Is amazing! Every day I think about stuff we talked about in the course…
No, not at all. Did you know some successful artists never went to, or finished art school? In the program we have a mix of ‘self-taught’, started art school but never finished, and art school graduates from BA to Masters degree level.
The only thing to note is we don’t teach you how to make the art, though the community is always happy to chat about art making.
All kinds of visual artists. Artists who work online, offline or a hybrid. We have artists who have been making work for a couple of years and artists who have been exhibiting for over 30 years and anywhere in between. This program is broad so you get to dive deeper into the areas that you need the most.
You get access for 12 months starting from when you join. We open the doors a few times a year – After the initial 12 months you can opt to continue with an annual renewal or on a month by month basis for a monthly fee.
Investing in your growth as an artist and getting a short cut to 20+ years of knowledge and insights will help you to sell more and you totally deserve it.
Plus, you might just find the cost is a tax deduction (if you are an artist for tax purposes). For a full year of online courses, resources, personal guidance and coaching, the cost works out to be about the cost of a cup of coffee a day. Jump in and let’s find you sales to cover the cost.
Sound good?
As unlikely as that is, don’t worry we do have a Zero Risk 14 day guarantee. Just email us within 14 days and we will refund you.
There are no refunds beyond the first 14 days.
You can continue on past the initial 12 months. Before the end of the 12 months you will receive an email outlining options and to stay for another year, or on a month by month basis along with the costs and any special bonuses that might apply. In very rare circumstances – if you haven’t been engaging with the content in the first 12 months and I don’t think it’s the best investment for you to continue, I may not offer a renewal. But that would be rare and I would discuss it with you. Sound fair?
We have a Zero Risk 14 day Guarantee
You deserve to have the art career you’ve always wanted with the information and support to back you up.
If you aren’t satisfied, just email support@theartistsbusinesslounge.com within 14 days for a full refund, so there is zero risk in in signing up and investing in your career.
You have access to everything for as long as you remain an active member. There are a range of resources for you to download including course notes, transcripts, templates, calculators and other handy tools as well as worksheets – that you can keep, as long as you download them while you are still an active member
No. The program is content rich and designed to give you information and attention for a full year so you can experience significant shifts without having to abandon your art making to study.
And because you won’t just be learning, you will be doing, 12 months of access makes it easier for you to take some downtime when you need it.
If a year is too long for you, we have other options, including individual coaching, short topic specific programs and standalone courses.
No. Our course are designed to help you make changes and so we drip feed content to allow you to learn, implement. and reflect.
You’ll have access to the first course from day 1 and then other courses will be released to you as you complete them.
There are a lot of articles, downloads and other material for you to consume too.
It is a content-rich program. You have a full 12 months so you can dip in and out. Even so you don’t have to do everything – because it all depends where you already are and your goals as to what you need. And if you need help to direct you to the most important content to achieve your particular goals, you’ve got it!
All our material is stepped out so to cover foundations and to build on the foundations. It’s designed for artists who are already making art. Our regular calls and community space allow you to ask all the questions you need. And yes we have had early career artists join us and do well (some who were even hesitant to use the term artist), but if you aren’t yet making any art, then this wouldn’t be right for you. So get in touch and we can discuss the best options for you.
The weekly calls happen on Mondays, and Tuesdays 9lternate weeks) and sometimes Thursdays.
All calls are recorded and posted to the group for anyone who can’t attend live.
Quarterly Doing Days are held 4 times a year and are not recorded
It appears that everyone worries about how much time they have. But if being an artist is important to you, how will you ever have enough time? Simple, in this program, I will teach you to find more time. Finding more time for your creativity is something we help you with – and you even get the Çreating my Own Time eBook as a bonus. Plus we look at mindset issues impacting your time.
But we know that life happens and the pace you go at is entirely up to you
It’s one of the reasons you have 12 month’s of access (See also the answer to What if there is too much content) and why extensions are possible.
Some of our most successful participants have been those with the least amount of time.
No it isn’t.
We have a private platform hosted on Mighty Networks which minimises distractions and allows you to be completely in the zone. When you are in the lounge, you are in the lounge.
Our platform is accessible on web and app, so you can join in, catch up and do the courses on computer, tablet or even smartphone if you like
No! I am Australian and most of the artists in the program are too, but the information taught crosses borders. All the information and calls are in English. As long as English and the time zones work for you, we welcome you.
I have worked with artists in the US, the UK and Europe as well as throughout Australia
Here’s What Happens When You Join
ENROLL NOW
Choose your option – take theSuccess System Program VIP option for additional 1:1 support, or join the Success System Program.
Pay in full or use the payment plan..
CONFIRMATION PAGE
After payment you’ll be taken to a special page on our website with links to access the program inside the lounge and a link to a starting survey to capture your priorities at the beginning of the 12 months (We revisit this survey during the year).
GET IMMEDIATE ACCESS
You’ll get access into our platform and be able to download an app so you can access the program from any device 24/7
You’ll have the first course opened up to begin
You are a visual artist
You are ready to challenge yourself
You are ready to show up and do the work
You want systems and processes that you can use to grow your art career and business
You haven't been able to translate what you've learnt so far, through to implementation and consistent action - to the level you need
The critical voice inside your head takes over too often, too loudly
You would benefit from a Mentor or Art Coach who knows what it's like to be an artist
You enjoy succeeding and cheering other artists on too
You are looking for a quick fix
You are not ready to show up and do the work
You don't want to take responsibility for making changes
You aren't prepared to be generous in the community
You aren't committed
You don't know how to mix green (no seriously I don’t mind telling you how to mix any kind of green, but technical art instruction isn’t a part of this program)
You're looking for income guarantees: I will never talk about 5, 6 or 7 figure business because results vary based on you. But you will learn about how you can make more money as an artist.
Hear what more students have to say
Iain Burley
Timber & Resin Artist
From no art background, knowledge or experience, to inclusion in his first exhibition within a few months!
Amanda covers it all and makes the lessons easy to digest and to action. But the program provides more than that, there's regular time to connect with other artists as well as meet and talk with experts and art veterans who are already living a successful art business life. I'm only part way into Amanda's program and already I'm thinking of myself more as a 'real' artist, and I'm doing more of the things successful artists do.
Michelle Mann
Artist, Illustrator, Healer & Retreat Leader
Multi-faceted artist pulled in many directions went from foggy overwhelm to clarity and success
The Artists Business Lounge has been amazing for me. In a few short months, my art headspace went from foggy to very focused. I used to suffer from shiny object syndrome where I had many projects but not really doing any of them well. Amanda has been an inspiration in guiding me in the Success System program and with one one-on-one coaching. I now have a focused business plan and my art career is flourishing with commissions and sales.
Michelle Mann
Artist, Illustrator, Healer & Retreat Leader
Siobhan Kelley
Artist - painter
From anonymity to confident, with residencies, and curator and gallery director studio visits
Being in the program has really helped me solidify a long-term vision of myself as an artist, to break down the steps required to achieve those long-term goals. I increased my prices and sold work at the new prices within a matter of weeks. For the first time ever I had more money in my business bank account than my personal account.
One-time payment of
$2497 AUD
6 monthly payments of
$425 AUD
(includes individual coaching and support)
One-time payment of
$3997 AUD
6 monthly payments of
$680 AUD
Zero Risk 14 Day Money-Back Guarantee
You deserve to have the art career you’ve always wanted with the information and support to back you up.
If you aren’t satisfied, just email amanda@theartistsbusinesslounge.com within 14 days for a full refund, so there is zero risk in signing up and investing in your career.
Some wins…In a group exhibition – Sold my main piece before it left the studio to a collector.
Then submitted 4 other paintings instead. Sold x 2 on opening night. My Solo show is set to be my biggest yet.
Hi Amanda. I wanted to share it with you. I just sold a 20x25cm painting for $350 twice what I used to sell them for. Couldn’t have done it without you xxx
My first ever exhibition! I am so nervous and excited.
A little win… I am very happy I sold a “last minute” painting in the little country town show I was in last weekend… Last minute ( day ) painted, but I had wanted to paint the church across the road from my cottage for … about 12 years..;) Very happy they let me hang without prior entry.
I just DOUBLED my prices!
I’ve been thinking about myself differently over the past few months, in a positive way and feeling ready and eager to move on – to move forward to the next level with my art. Yay! I’ve been mud stuck for a while, and it sucks. Now I’m flowing. Thanks Amanda.
My week has been full-on. Meeting with a client for illustration for a poetry book. It will be a six-month window. I have another illustration job for teacups and I am finishing off the children’s book commission.
What an amazing quarterly doing day @theartistsbusinesslounge with our inspirational coach @amandavangils. So many remarkable stories from some truly exceptional people, all of whom are deeply passionate about their art practice, whatever form that may take. Don’t ever underestimate the power of goal setting.
Sold one of the larger pieces which is the most I have ever sold a single piece for.
This week I had a good meeting with staff at a Melbourne gallery who are very interested in showing my work and we are planning a smaller show in August. The curator of another gallery I am booked to show in October / November came to see my show yesterday
Yay Just finished another commission and followed up with a client for another one!
A nice win recently is that my local framer purchased one of my prints to have in his store to show the non-reflective glass in a dark subject.
It’s almost time to press go on the website. I will have an initial suite of fine art photography works available.
My heartfelt gratitude to @theartistsbusinesslounge and @hamptonframersandart for the support and encouragement along the journey for this new beginning.
For extra individual support and coaching sessions, uplevel to the VIP option.
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