Strategic Professional Development for Artists
The Success System Program (SSP)
Personalised support for visual artists building stronger, more sustainable professional practices
SSP helps you stop tackling the same issues in isolation and start building your art career with clearer direction, practical structure, live coaching, artist-specific resources and a personalised 90-day Learning and Action Plan.
You do not need to figure everything out alone
Many artists work incredibly hard for years.
They make work. They apply for opportunities. They try to improve visibility. They rebuild websites. They wrestle with pricing. They research galleries. They post online. They start systems and stop them again.
Yet despite all of that effort, progress can still feel slower, messier, or less consistent than it should.
Often, it is because nobody has helped them see what matters most right now, what is distracting them, what needs strengthening, and how the different parts of a professional practice connect together.
That is what SSP was created to support.
A plan that fits your actual life and helps you keep going
Artists can be at very different points when they join SSP.
Some are rebuilding foundations. Some want more visibility. Some are preparing for exhibitions, residencies or prizes. Others are strengthening sales pathways, gallery relationships, collector communication, or the systems that support their practice behind the scenes.
SSP meets you where you are, then helps you focus on what is most useful now.
At the core of the program is a personalised framework that brings together your SSP plan, flexible learning pathways, live group coaching, artist-specific courses, implementation support, practical systems, and a community that understands artists.
This is what allows progress without unnecessary pressure.
You are supported to learn what matters, apply it within your own practice, and build stronger foundations over time.
The program strengthens your mindset, skillset and toolset so your art career can grow in a way that actually works for you.
“I had really high hopes on joining SSP and not only have they been met, they’ve been exceeded. One of the reasons I joined was that SSP highlights the fact that there’s no one right way to be a professional artist. While there is a pathway and lots of scaffolding, the focus is on figuring out what kind of career you want and giving you the tools and guidance to get there.”
Caitlin Swan, SSP member
The image behind is an installation view of the Net Work exhibition at The Art Gallery of Ballarat curated by Amanda van Gils. The artworks shown are – Painting left: Irene Wellm, Sculpture right: Ailey Ball, Painting right: Dagmar Cyrulla
A plan that fits your actual life and helps you keep going
Every artist entering SSP begins with reflection, intake questions and a structured planning process.
From this, you receive a personalised 90-day Learning and Action Plan based on your goals, stage of practice, current priorities, working style, capacity and where progress appears to be stalling.
The framework is shared.
The sequence is personalised.
That matters because artists do not need the same things at the same time.
Some need stronger systems. Some need clearer visibility. Some need a more professional online presence. Some need support with selling, confidence or follow-through. Some need to consolidate before adding anything else.
Your plan helps identify what matters now, what can wait, and where action matters more than additional learning.
The goal is not to complete every piece of content.
The goal is to focus on the right work at the right time..
“The personalised learning plan you get on joining is wonderful. It felt like a perfect fit for where I am in my art career and for the kind of person I am. There have been a couple of times I’ve felt very overwhelmed, then looked at my plan. It was like Amanda had looked into the future and foresaw exactly what I needed to hear.”
Caitlin Swan, SSP member
The image behind is an installation view of the Net Work exhibition at The Art Gallery of Ballarat curated by Amanda van Gils. The artworks shown are – Painting left: Irene Wellm, Sculpture right: Ailey Ball, Painting right: Dagmar Cyrulla
Two Ways to Work Inside The Success System Program
Standard
Structured group program
Personalised 90-day focus
Weekly rhythm and accountability
Clear sequencing and practical support.
For artists who want structure, guidance and implementation support without private coaching.
“Before joining SSP, the problem was: where do I start? It was all really overwhelming. When I finally decided to join, it was a real game-changer. Suddenly, I was equipped not only with a mindset and crystal clear vision for my artistic path, but also with a concrete plan and tools to execute it.”
Luiza Milewicz, SSP
VIP
Standard, with private coaching layered in.
VIP is where we troubleshoot your specific sticking points in real time.
Less guessing. More correction. Faster follow-through.
For artists who want structure, implementation support and individual coaching.
“The VIP support added an extra layer of confidence. What I valued most was the reframing. Amanda helped me identify what was good enough, where I wanted to give more specific attention, and where I needed someone to push back on perfection. It helped me focus on the smallest viable things to get moving.”
Shaun Weston, SSP VIP
Below is the full structure that supports both levels.
What is included inside SSP
SSP brings together the core elements artists need to build a stronger professional practice: strategic direction, practical education, live coaching, implementation support, community, and real-world professional insight.
Each part has a role, and together they create a connected support structure designed to help you learn what matters, apply it in your own practice, and keep building with more clarity and consistency.
Your Personalised Learning & Action Plan
A tailored 90-day Learning and Action Plan designed around your goals, priorities, working style and stage of practice.
Your Personalised Learning & Action Plan
A tailored 90-day Learning and Action Plan designed around your goals, priorities, working style and stage of practice.
Group Coaching Calls
Live coaching sessions with Amanda that combine teaching, coaching, reflection and practical application across mindset, behaviour, strategy and implementation.
Community Q&A Calls
Regular opportunities to ask questions, share progress, receive input and stay connected to the work between coaching calls.
Community and Q&A Calls
Regular opportunities to ask questions, share progress, receive input and stay connected to the work between coaching calls.
Quarterly Doing Days
Focused implementation and planning sessions designed to help artists reset priorities, review progress and move important work forward.
Self Study Online Courses
20+ artist-specific courses covering artist life, goals, target audience, websites, marketing, pricing, email marketing, exhibitions, grants, representation, art prizes, collectors, systems, money and professional practice.
20+ Self Study Online Courses
20+ artist-specific courses covering artist life, goals, target audience, websites, marketing, pricing, email marketing, exhibitions, grants, representation, art prizes, collectors, systems, money and professional practice.
Worksheets, Resources and Templates
Save time preparing crucial documents. You need never start from scratch again! Worksheets, checklists and templates. Includes all documents inside our Art Vault Essentials pack, plus many more
Guest Expert and Professional Insight Sessions
Selected sessions and replay recordings with professionals whose insight supports the realities of building an artist practice.
Guest Expert and Professional Insight Sessions
Selected sessions and replay recordings with professionals whose insight supports the realities of building an artist practice.
Progress Planning Handbook
A downloadable planning handbook to help you map your learning, create a workable schedule, capture key insights, and turn what you learn into practical actions.
Lounge Artist Community
Access to the private Lounge community for questions, progress check-ins, accountability, shared resources, and connection with other committed visual artists.
You can access the courses, replays and resources anytime from your phone, tablet or computer.
Lounge Artist Community
Access to the private Lounge community for questions, progress check-ins, accountability, shared resources, and connection with other committed visual artists.
You can access the courses, replays and resources anytime from your phone, tablet or computer.
The Personalised SSP Plan
This is one of the most important parts of SSP.
Every artist entering the program begins with reflection, intake questions and a structured planning process.
From this, a personalised 90-day Learning and Action Plan is created around your goals, stage of practice, current priorities, working style, capacity, and where progress appears to be stalling.
The framework is shared. The sequence is personalised.
This matters because artists do not need the same things at the same time.
Some artists need stronger systems. Some need clearer visibility. Some need a more professional online presence. Some need support with selling conversations, confidence or follow-through. Some need to stop hiding from the next obvious step. Some need to consolidate before they add anything else.
Your plan helps identify what matters now, what can wait, where action matters more than additional learning, and where mindset, skillset or toolset gaps may be slowing progress.
The goal is not to complete every piece of content.
It is to focus on the right work at the right time.
Artists who have received their plan are saying:
“I feel so seen.”
“This is so me.”
“This feels achievable.”
“The personalised learning plan you get on joining is wonderful. It felt like a perfect fit for where I am in my art career and for the kind of person I am. There have been a couple of times I’ve felt very overwhelmed, then looked at my plan. It was like Amanda had looked into the future and foresaw exactly what I needed to hear.”
Caitlin, SSP member
Group coaching calls that help you apply the work
The group coaching calls are one of the most valued parts of SSP.
The courses give you structure and depth, but the coaching calls help you interpret the work, apply it to your own practice, and make better decisions as you go.
These sessions combine teaching, coaching, reflection and practical action. Some calls focus on mindset and behaviour. Some focus on professional skills, visibility, selling, language, planning, systems or confidence. Others respond directly to the questions and patterns emerging inside the group.
This is where the work becomes more specific.
You might be looking at resistance, overthinking, avoidance, self-trust, money stories, fear of visibility, unclear priorities, lack of structure, or the gap between knowing what to do and actually doing it.
This is also where mindset, skillset and toolset meet in real time.
Artists are not just learning more. They are learning how to read what is happening, make clearer decisions, and take more useful action.
Examples of coaching call themes include:
Mindset, behaviour and follow-through
Knowing is Not Enough: Moving From Insight to Action
Overwhelm and Resistance
Imposter Syndrome
Money Mindset
The Confidence to Be Seen
Language, visibility and professional presence
The Power of Language
Visibility Without Shrinking
Branding for Artists
Selling Conversations
Building a Press Ready Media Kit
Strategic action and decision-making
Planning Your Year
Identifying Money Gaps
Artist as Business Owner
Identifying Suitable Revenue Streams
Understanding Collector Behaviour in Today’s Art Market
“Amanda has a way of cutting to the heart of an issue and getting you to see it in a new light.”
Caitlin, SSP member
Come live or watch the replay.
Online Course Library
Self-Study - Set your personal study timing using the Personalised Plan and Roadmap guide.
Use the community and calls to ask questions and get further guidance. Access, learn, implement and thrive.
Your Foundations
Your Artist Life
Artists Basics Kit
Planning and Building a Professional Artist Website
Marketing for Artists
Showing Up Online: Socials
Making things happen
Business Basics
Goal Setting for Artists
Own Your Time - Setting Up an Effective Art Routine
Managing Your Inventory
Money and Sales
Selling for Artists
Know Your Numbers
Pricing Your Artwork
Your Revenue Plan
Automating Art Sales Online
Growth through relationships
Your Target Audience
The Art of Profitable Email
Gaining Gallery Representation
Cultivating Collectors
Getting out in the world
The A-Z of Exhibitions
Grants for Artists - Art and Business
Artist Residencies
Art Prizes
“The course filled gaps in what I did not know, but thought I did. What converted me to SSP was the opportunity to talk with Amanda, someone knowledgeable about the industry who listens intently and provides realistic information, not pie-in-the-sky gloss.”- SSP member
Why the pieces work together
SSP works because the pieces are connected.
> The personalised plan gives you focus.
> The courses give you structure.
> The coaching calls help you apply and adapt the work.
> The community keeps you connected.
> The resources, worksheets and templates help you implement without starting from scratch.
> The guest expert sessions add professional insight from people who understand the realities of the arts sector.
Together, these elements create a professional development program for artists who want to build stronger, more sustainable practices.
The goal is not to give you more information for the sake of it.
The goal is to help you work on the right things, in a useful order, with support around you.
The model that shapes SSP
SSP is built around Mindset, Skillset and Toolset, three connected areas that shape how artists make progress.
Mindset: how you interpret your work, value, opportunities and decisions.
Skillset: what you know, how you communicate, and how clearly you apply what you have learned.
Toolset: the systems, structures and habits that support follow-through.
Most art business challenges are connected. Visibility affects sales. Confidence affects follow-through. Pricing affects positioning. Systems affect capacity.
SSP helps you see which part needs attention, so your effort goes where it can make the greatest difference.
The image behind is opening night of TABLE 21 - a group exhibition from the first group of artists to join SSP. Artwork visible Left Gillian Richards, Right: Rachael Lee
What this can look like in practice
Because SSP is personalised, artists do not all work on the same things or define success in the same way.
Some focus on foundations such as websites, pricing, systems, mailing lists or professional documents. Others work on visibility, exhibitions, gallery relationships, sales conversations, confidence, follow-through or clearer positioning.
The common thread is not one identical outcome. It is stronger direction, better support, clearer decisions, and more consistent professional momentum over time.
Tania Small
Artist (Painting & Drawing)
Shaun Weston
Artist (Mixed Media)
I felt close to giving up. I had been an artist for years, exhibiting, working with galleries, receiving grants, and maintaining a website - all the things I thought should have led to more success. But I could not move forward.
That is when I joined SSP. Now I feel reinvigorated, making connections and deepening my practice and my work.
I felt close to giving up. I had been an artist for years, exhibiting, working with galleries, receiving grants, and maintaining a website - all the things I thought should have led to more success. But I could not move forward.
That is when I joined SSP. Now I feel reinvigorated, making connections and deepening my practice and my work.
Lisa Ray
Artist (Photography)
Luiza Milewicz
Contemporary Light Artist
Nicholas Pelekis
Artist - Painting
I sold my artwork in one of the galleries. understanding how to properly price my work, another gallery wants to chat about possible representation. I want to thank you because all this has happened because of SSP. The program is making me see things more clearly.
I sold my artwork in one of the galleries. understanding how to properly price my work, another gallery wants to chat about possible representation. I want to thank you because all this has happened because of SSP. The program is making me see things more clearly.
Nicholas Pelekis
Artist - Painting
Hey, if we haven’t met yet, I’m Amanda van Gils...
I am a practising, exhibiting artist, an experienced business professional, and a trained coach.
I have been exhibiting consistently since 2000 and working professionally online since January 2000, so I understand the long, layered reality of building an art career over time. Exhibitions, galleries, online platforms, pricing, marketing, visibility, systems, confidence, capacity, money, opportunities, self-doubt, all of it.
Over the past two decades, I have built artist communities, curated exhibitions, developed online artist initiatives, coached artists, and created professional development resources specifically for visual artists.
In 2007, I founded TLF, an online artists-supporting-artists community created long before online artist education became common.
In 2015, I founded ART500, an online gallery supporting Australian contemporary artists.
In 2020, The Artists Business Lounge became the next evolution of that work, with SSP as its core program.
SSP is shaped by lived experience and applied understanding. It has grown from years of artist conversations, coaching, repeated patterns, practical problem-solving, and a long relationship with art, artists and professional practice.
My role is not to impose a formula. It is to help you see clearly, decide confidently, and build a career that supports your real work.
Join the art business program that professional artists love.
You’ve already done the hard work of building your practice. SSP helps you build the systems, clarity, and confidence to support it.
What Clients Say
The Lounge has illuminated things I've been trying to learn for a decade - and has done so in a way that makes sense for an artist's mind. I haven't found that many places can do that. The links between an artist's brain and a business brain are clearly articulated to me in a way that brings light to knowledge I thought were secrets, or for people smarter than me. Turns out, the knowledge I was seeking wasn't spoken to me in a language I understood. Now I have found it. All in one place.
Whatever direction you choose, The Artist Business Lounge will support your artistic dreams. I've found purposeful resources to help build my business knowledge, motivate and lead change in a sustainable way, and most importantly, practical, empathetic and reasonable mindset shifts every artist needs to know to step into their power.
Caitlin Kozman
Amanda's support has helped me go from feeling like a ‘deer in the headlights’ to achieving targeted goals including exhibiting, an improved website, creating a mailing list and marketing plan, Instagram, confidence and a disciplined studio practice. When I think about the change, I’m more grounded, disciplined, plan-driven...
Gillian Richards
I'd like to thank Amanda van Gils from The Artists Business Lounge for all her help with anything art and business-related. It's a technologically changing world and artists sometimes have to get away from the studio to do all those things that we don't want to do. Amanda has helped me get my head around all THAT stuff. Being selected for the Top 100 Artists in 2022 was a highlight. Thanks, Amanda.
Steven Warburton
Doing The Artists Business Lounge Success System program has given me more confidence in the decisions I make. Before I was constantly second-guessing myself and wondering if I was doing things the “right” way. Now I have clear information to guide me. I now spend the time I used to spend worrying and doing research, just getting on with the job of being an artist. Amanda is a wonderful person with a unique skill set that sets her way beyond any competition. She chooses great special guest speakers too. These have expanded my horizons more than I could have imagined. I highly recommend The Artists Business Lounge to any artist who is finding the business side of being an artist a struggle or confusing.
Jan Allsopp
Image above, installation view Complex Simplicity, Jan’s exhibition at Coffs Harbor Regional Gallery
Additional Tools to Support Your Work
Organising Your Art Business – SSP Version Trello Board
A structured Trello hub to keep your admin, documents, links, and projects organised.
Bonus Marketing Course
A repeatable system to create your marketing material
Sales Challenge Course
Quickly identify sales gaps and unlock new opportunities.
PETER BROOK
ARTIST, MELBOURNE (SUCCESS SYSTEM PARTICIPANT)
"The Artist Business Lounge is an information packed, hands on place of learning that will give you the valuable tools and insights for taking your arts business to the next level. Invaluable course content, together with Zoom sessions with guest presenters, Q&As, Amanda's warm hospitality and her industry experience in the corporate and arts worlds make for a great place for learning and integrating the business side of being an artist - not something you find in many places. A totally worthwhile investment."
Image above, installation view Counterpoint, Peter’s exhibition at Tacit Gallery
Went from getting his career restarted to press features, multiple sales – including the highest price so far, international buyers – working with galleries and booked up with exhibitions
Who is this for?
This is for you if you...
are a visual artist committed to your practice
want clearer direction, not more random advice
are tired of trying to figure everything out alone
value structure without rigidity
want to build real momentum
want to protect studio time and still stay visible
This is not for you if you...
want overnight results
are looking for a quick fix or magic formula
want to be told what art to make
are unwilling to engage with the process
More Testimonials
Siobhan Kelley
Still Life Artist
Being in the program has really helped me solidify a long-term vision of myself as an artist, to break down the steps required to achieve those long-term goals. I increased my prices and sold work at the new prices within a matter of weeks. For the first time ever I had more money in my business bank account than my personal account.
Samantha Tipler
Artist - painting
I wish I had found The Success System Program years ago - it's a life-changer! Since joining the program, I have become clear on my goals and direction, and most importantly, have the tools and support to achieve them. The course materials are so comprehensive and relevant. No other business course I've come across is so specific to artists' needs, so in-depth and so informative. It's brilliant!
Samantha TIpler
Artist -painting
Julie Cane
Still Life Artist
I joined while also studying for my Masters and have stayed for 4 years. I really value the flexibility as it has allowed me to work at my own pace,
The information, help and accountability are professionally delivered, accurate and to the point. Any questions that arise in my business can be asked in the lounge and are answered efficiently with helpful advice and links to further information where relevant.
Built for sustainable progress
SSP runs across 12 months because meaningful professional growth takes time.
Some artists move quickly. Others move more gradually while balancing exhibitions, paid work, family, health, studio rhythms, confidence dips and changing capacity. Both are valid.
The 12-month structure gives you time to learn, apply, review, adjust and keep going, without needing to cram everything into a short burst of motivation.
Success inside SSP is not about finishing every piece of content. It is about building the clarity, confidence, systems, skills and momentum that support your practice beyond the program itself.
Choose your level of support for your first 12 months inside SSP
Your first 12 months inside SSP give you the full program experience: your personalised plan, group coaching calls, community access, course library, Quarterly Doing Days, implementation resources, replays and selected professional insight sessions.
SUCCESS SYSTEM PROGRAM - VIP
SUCCESS SYSTEM PROGRAM - STANDARD
Your personalised SSP Learning and Action Plan: A tailored 90-day plan to help you focus on the right work first.
New Member Kick-Off Call: A 45-minute group welcome session to help you settle in, meet other new SSP artists, navigate the program, and know where to begin.
Live group coaching with Amanda: Regular coaching calls to deepen the work, address patterns, strengthen confidence and help you apply what you are learning.
Quarterly Doing Days: Structured implementation sessions to review, reset and move important work forward.
20+ artist-specific courses: Practical training across websites, marketing, pricing, exhibitions, email, grants, art prizes, residencies, representation, collectors, systems and more.
Community Connection and Q&A calls: A place to ask questions, share progress, practise talking about your work and stay connected. Replay recordings so you can watch when you can't attend live
Guest Expert and Professional Insight sessions: Selected sessions with art world and business specialists, tailored to the realities of artists.
Community Connection and Q&A calls: A place to ask questions, share progress, practise talking about your work and stay connected. Replay recordings so you can watch when you can't attend live
Downloadable templates, guides, resources, worksheets, calculators and online articles.
Artists Website Copy GPT: Your custom AI writing assistant
Accountability and Community - accountability check-in posts to keep you on track, regular contact and support with your coach and connect with other artists
VIP - 4 x 1:1 Coaching Sessions
VIP - Your Exclusive Private coaching room for personalised access and support in-between your private coaching sessions to help you stay on track
VIP - Personal Review and Feedback on your Website and up to 4 proposals
BONUS (VIP Only): A video interview recorded on Zoom and shared with you - subtitles, transcript, video and audio files - for your marketing to help you grow your visibility. Published on our channels.
BONUS: Organsiing Your Art Business Trello Board - SSP Version
BONUS: 30 Days of Marketing Content course with marketing map and workbook
BONUS: Sales Challenge course to activate your sales ASAP
BONUS: Guest Expert replay library
BONUS: Opportunity to Beta Test new resources. Insider Discounts and Social Shout Outs to promote you and help grow your audience.
Choose Standard SSP or VIP, depending on the level of support you want.
SUCCESS SYSTEM PROGRAM
Your personalised SSP Learning and Action Plan: A tailored 90-day plan to help you focus on the right work first.
New Member Kick-Off Call: A 45-minute group welcome session to help you settle in, meet other new SSP artists, navigate the program, and know where to begin.
Live group coaching with Amanda: Regular coaching calls to deepen the work, address patterns, strengthen confidence and help you apply what you are learning.
Quarterly Doing Days: Structured implementation sessions to review, reset and move important work forward.
20+ artist-specific courses: Practical training across websites, marketing, pricing, exhibitions, email, grants, art prizes, residencies, representation, collectors, systems and more.
Community Connection and Q&A calls: A place to ask questions, share progress, practise talking about your work and stay connected. Replay recordings so you can watch when you can't attend live
Guest Expert and Professional Insight sessions: Selected sessions with art world and business specialists, tailored to the realities of artists.
Community Connection and Q&A calls: A place to ask questions, share progress, practise talking about your work and stay connected. Replay recordings so you can watch when you can't attend live
Downloadable templates, guides, resources, worksheets, calculators and online articles.
Artists Website Copy GPT: Your custom AI writing assistant
Accountability and Community - accountability check-in posts to keep you on track, regular contact and support with your coach and connect with other artists
BONUS: Plan and Build Your Artist Website Trello Board
BONUS: Organsiing Your Art Business Trello Board - SSP Version
BONUS: 30 Days of Marketing Content course with marketing map and workbook
BONUS: Sales Challenge course to activate your sales ASAP
BONUS: Guest Expert replay library
BONUS: Opportunity to Beta Test new resources. Insider Discounts and Social Shout Outs to promote you and help grow your audience.
SUCCESS SYSTEM PROGRAM
VIP
Includes everything in the Success System Program, plus:
VIP - 3 x 1:1 Coaching Sessions
VIP - Your Exclusive Private coaching room with in between session support and exclusive content
VIP - Personal Review and Feedback on Website and up to 4 proposals
VIP BONUS: A video interview recorded on Zoom and shared with you - subtitles, transcript, video and audio files - for your marketing to help you grow your visibility. Published on our channels.
WHAT'S INCLUDED
SUCCESS SYSTEM PROGRAM - VIP
TOTAL VALUE OVER $28,000 AUD
VIP - 4 x 1:1 Coaching Sessions (Value $1400)
VIP - Your Exclusive Private coaching room with in between session support and exclusive content (Value $3000)
VIP - Personal Review and Feedback on Website and up to 4 proposals (Value $2000)
NEW VIP BONUS: Your interview. A video interview will be recorded and shared with you - subtitles, transcript, video and audio files. It will be published on our blog, LinkedIn page and socials with links back to you to help you grow your visibility. You can use the interview for your marketing too. (Value: $750+)
BONUS: Guest Expert Replays (Value $500)
BONUS: Special Insider Discounts, Offers and Social Shout Outs to promote you and help grow your audience (Value: Priceless)
Want to connect before you commit? Book a complimentary 'Let's Chat' Call via the button
I'm ready to join the Success System Program
14-Day Participation Guarantee
Attend your first call before deciding. Get started in the program. If you decide it is not the right fit, email amanda@theartistsbusinesslounge.com within 14 days of joining for a full refund.
Choose The Support Option That Best Suits You
SUCCESS SYSTEM PROGRAM - STANDARD VERSION
Best Value
One-time payment of
$2497 AUD
Payment Plan
6 monthly payments of
$435 AUD
Extended Payment Plan - limited time
12 monthly payments of
$245 AUD
SUCCESS SYSTEM PROGRAM - VIP VERSION
(includes individual coaching and support)
Best Value With Personal Support
One-time payment of
$3997 AUD
Payment Plan Personal Support
6 monthly payments of
$690 AUD
Extended Payment Plan - limited time
12 monthly payments of
$370 AUD
All kinds of visual artists. Artists who work online, offline or a hybrid. We have artists who have been making work for a couple of years and artists who have been exhibiting for over 30 years, artists who pair this program with their Master's studies, and anywhere in between. This program is broad, so you get to dive deeper into the areas that you need the most.
You get access for 12 months starting from when you join. We open the doors a few times a year. After the initial 12 months, you can opt to continue with an annual renewal or on a month-by-month basis for a monthly fee.
No, not at all. Did you know some successful artists never went to, or finished art school? In the program we have a mix of ‘self-taught’, started art school but never finished, and art school graduates from BA to Masters degree level.
The only thing to note is we don’t teach you how to make the art, though the community is always happy to chat about art making.
Investing in your growth as an artist and getting a short cut to 20+ years of knowledge and insights will help you to sell more and you totally deserve it. Plus, you might just find the cost is a tax deduction (if you are an artist for tax purposes). For a full year of online courses, resources, personal guidance and coaching, the cost works out to be about the cost of a cup of coffee a day. Jump in and let’s find you sales to cover the cost.
Sound good?
You can continue on past the initial 12 months. Renewals are at a reduced rate. Before the end of the 12 months you will receive an email outlining options and to stay for another year, or on a month-by-month basis along with the costs and any special bonuses that might apply. In very rare circumstances – if you haven’t been engaging with the content in the first 12 months and I don’t think it’s the best investment for you to continue, I may not offer a renewal. But that would be rare and I would discuss it with you. Sound fair?
As unlikely as that is, don’t worry, we do have a 14-day guarantee. Just participate in one call first. If it's not for you, email us within 14 days and we will refund you.
There are no refunds beyond the first 14 days.
We have a Zero Risk 14 day Guarantee You deserve to have the art career you’ve always wanted with the information and support to back you up.
Attend your first call and get started on the content. If you aren’t satisfied after participating, email amanda@theartistsbusinesslounge.com within 14 days of starting for a full refund. There is zero risk in signing up and investing in your career.
You have access to everything for as long as you remain an active member. There are a range of resources for you to download, including course notes, transcripts, templates, calculators and other handy tools as well as worksheets – that you can keep forever, as long as you download them while you are still an active member
Because I’m an artist who’s built a parallel skillset in business and coaching, and I got tired of watching serious artists lose years to avoidable confusion, poor sequencing, and doing everything the hard way.
No. The program includes a course library because artists do need solid information — but the value is in implementation: choosing what applies to you, setting a 90-day focus, and having ongoing support so it actually gets done.
No. The program is content rich and designed to give you information and attention for a full year so you can experience significant shifts without having to abandon your art making to study.
And because you won’t just be learning, you will be doing, 12 months of access makes it easier for you to take some downtime when you need it.
If a year is too long for you, we have other options, including individual coaching, short topic specific programs and standalone courses.
No. Our course are designed to help you make changes and so we drip feed content to allow you to learn, implement. and reflect. You’ll have access to the first course from day 1 and then other courses will be released to you as you complete them.
There are a lot of articles, downloads and other material for you to consume too.
It is a content-rich program. You have a full 12 months so you can dip in and out. Even so you don’t have to do everything – because it all depends where you already are and your goals as to what you need. And if you need help to direct you to the most important content to achieve your particular goals, you’ve got it!
All our material is stepped out so to cover foundations and to build on the foundations. It’s designed for artists who are already making art. Our regular calls and community space allow you to ask all the questions you need. And yes we have had early career artists join us and do well (some who were even hesitant to use the term artist), but if you aren’t yet making any art, then this wouldn’t be right for you. So get in touch and we can discuss the best options for you.
The weekly calls happen on Mondays, and Thursdays (alternate weeks). Call schedules may vary depending on the geographic make up of the majority of participants. Currently the timezones work best for artists in Australia, New Zealand, the US and similar timezones. All calls are recorded and posted to the group for anyone who can’t attend live. Quarterly Doing Days are held 4 times a year and are not recorded
It appears that everyone worries about how much time they have. But if being an artist is important to you, how will you ever have enough time? Simple, in this program, I will teach you to find more time. Finding more time for your creativity is something we help you with – and you even get the Çreating my Own Time eBook as a bonus. Plus we look at mindset issues impacting your time.
But we know that life happens and the pace you go at is entirely up to you
It’s one of the reasons you have 12 month’s of access (See also the answer to What if there is too much content) and why extensions are possible. Some of our most successful participants have been those with the least amount of time.
No it isn’t. We have a private platform hosted on Mighty Networks which minimises distractions and allows you to be completely in the zone. When you are in the lounge, you are in the lounge.
Our platform is accessible on web and app, so you can join in, catch up and do the courses on computer, tablet or even smartphone if you like
No! I am Australian and most of the artists in the program are too, but the information taught crosses borders. All the information and calls are in English. As long as English and the time zones work for you, we welcome you. I have worked with artists in the US, the UK and Europe as well as throughout Australia
Here’s What Happens When You Join
ENROLL NOW
Choose your option – take the Success System Program VIP option for additional 1:1 support, or join the Success System Program.
Pay in full or choose a payment plan..
CONFIRMATION PAGE
After payment you’ll be taken to a special page on our website with links to access the program inside the lounge and a link to a starting survey to capture your priorities at the beginning of the 12 months (We revisit this survey during the year).
GET IMMEDIATE ACCESS
You’ll get access into our platform and be able to download an app so you can access the program from any device 24/7
You’ll have the first course opened up to begin.
Your personalised plan will be created ready for you.
More Testimonials
Yvonne Maclean
Fine Artist, Surface Pattern Designer and Arts Therepist
The Artists Business Lounge has been a rewarding strengthener for me, one that I recommend to all artists whether they are early, mid or established in their careers. The Success Systems Program consistently provides me with arts-specific business learning opportunities, allowing me to focus on my fine arts practice and career. Amanda has the natural talent of seeing through mindset fog or practice limits, to respond to problems, in a tailored way, with a precise range of useful arts-business tools, ones that nurture good work habits with regards to studio time, showing and selling work, professional identity care and the care of your clients/ patrons/ gallery partnerships and professional income.
Michelle Mann
Artist, Illustrator, Healer & Retreat Leader
Multi-faceted artist pulled in many directions went from foggy overwhelm to clarity and success
The Artists Business Lounge has been amazing for me. In a few short months, my art headspace went from foggy to very focused. I used to suffer from shiny object syndrome where I had many projects but not really doing any of them well. Amanda has been an inspiration in guiding me in the Success System program and with one one-on-one coaching. I now have a focused business plan and my art career is flourishing with commissions and sales.
Michelle Mann
Artist, Illustrator, Healer & Retreat Leader