The Artist's Exhibition Practice
Exhibition Support Options
Plan, prepare and deliver exhibitions with greater clarity, stronger materials and practical support.
Image: from Net Work exhibition at The Art Gallery of Ballarat. Artworks in this shot by Amanda can Gils, Irene Wellm, Steven Warburton and Jo Turner.
Exhibiting is not just about getting work on walls. Exhibiting should build your career, not just be another line on your CV.
Exhibiting requires you to identify and assess suitable opportunities, articulate your work, manage timelines and logistics, communicate professionally and build momentum before and after the exhibition.
The Artist's Exhibition Practice brings the learning, implementation tools and optional individual support together, so you can choose how much help you need.
An Exhibition Practice, Not Just a Course
Strong exhibitions need more than information.
You need to make sound decisions, complete practical work and communicate your art clearly.
Understand the complete exhibition process and how each stage connects
Choose opportunities that suit your work, goals and positioning
Prepare stronger proposals, applications and exhibition material
Plan realistic timelines, promotion, installation and logistics
Use practical systems that reduce the administrative burden
Get experienced input when your own exhibition needs it
Three Options To Choose From
The course is the foundation for all three options.
The Toolkit and Supported options help you put it into practice.
Different artists need or want different levels of help at different times. Some want to learn, some want tools that make implementation easier. Others want an experienced person alongside them while they work through a real opportunity or exhibition. Particularly when stepping into another level of exhibiting.
Whatever you need, there is an option for you.
Course: understand what to do and why
Toolkit: plan, write and implement
Supported: apply the complete system to your own circumstances with individual input
What This Helps You Do
Whichever level you choose, the aim is to help you approach exhibitions as a connected part of your professional practice.
Identify exhibition opportunities worth pursuing
Develop proposals and applications that communicate your work clearly
Make better decisions about venues, formats and presentation
Plan preparation, promotion, installation and logistics with less urgency
Create professional exhibition writing without getting trapped at a blank page
Use each exhibition to strengthen your practice and future opportunities
The difference between the three options is simply how much help you want turning that understanding into action.
The course is the foundation included in all 3 options.
Here is what is included in the course
1. The A-Z of Exhibitions Course
24 Structured Lessons
Clear, self-paced lessons and worksheets covering the full exhibition process, from deciding what to apply for and preparing strong proposals through to installation, opening events, and what happens after the show.
Access the course across your devices and return to it whenever you need it.
Working Resources and Examples
Example exhibition proposals, an exhibition venue type breakdown, application checklist, post-exhibition evaluation, and guidance on handling rejection and next steps.
These are resources you can use, adapt, and return to.
Additional Promotion Guides
Two additional guides to support the visibility side of your exhibition:
From Hidden to Headline: 11 Ways to Be Seen and Get Featured in Magazines, Podcasts and Media
and
13 Ways to Promote Your Event
Useful support for getting the word out without losing sight of the work itself.
Communal Space
Access to the Lounge communal space, where artists across our programs and courses can connect, access additional resources, and join wider conversations around art practice, exhibiting, and professional development.
This is a shared space that complements the course and keeps you connected.
2.The Exhibition Practice Toolkit
Take it up a level with planning tools and my custom Exhibition Pro GPT™, which helps you think through and develop exhibition proposals, artist statements and all the writing you require for an exhibition.
Everything in The A - Z of Exhibitions Course
24 Structured Video Lessons supported by worksheets
Example exhibition proposals and resources
Two additional guides to support the visibility side of your exhibition: From Hidden to Headline: 11 Ways to Be Seen and Get Featured in Magazines, Podcasts and Media, and 13 Ways to Promote Your Event
Access to the Lounge communal space
The Exhibition Planning and Preparation Trello board
The Exhibition Planning and Preparation Trello board turns the process into a practical working system. Organise the stages, actions, timelines and logistics of your exhibition in one place, then adapt the board for future exhibitions.
Included in the Toolkit and Supported options.
Download worksheets from the course and store them here.
Exhibition Pro GPT™ and the Exhibition Writing System
Use Exhibition Pro GPT™ inside ChatGPT as an interactive thinking and writing partner.
It asks relevant questions and helps you develop proposals, applications, artist statements, biographies, wall texts, media materials, emails and promotion in language that sounds like you.
Prefer Claude, Gemini or another AI model? The Exhibition Writing System provides a structured PDF process you can use with the AI tool of your choice. Both pathways are included in the Toolkit and Supported options.
3.The Supported Exhibition Practice
Layer in personal support using my extensive experience and expertise. Use a thinking partner when you need it most.
Everything in The A - Z of Exhibitions Course
24 Structured Video Lessons supported by worksheets
Example exhibition proposals and resources
Two additional guides to support the visibility side of your exhibition: From Hidden to Headline: 11 Ways to Be Seen and Get Featured in Magazines, Podcasts and Media, and 13 Ways to Promote Your Event
Access to the Lounge communal space
Everything in The Exhibition Practice Toolkit
The Exhibition Planning and Preparation Trello board
Exhibition Pro GPT™ custom GPT developed by The Artists Business Lounge
The Exhibition Writing System PDF prompts to use with any AI system.
Two individual sessions with Amanda + proposal review and feedback
Two private 60-minute sessions with Amanda. Use any time within 12 months when they will be most useful for you: applications, planning, logistics, promotion, installation or another exhibition matter
Plus review of one exhibition proposal or application, in addition to the 2 sessions
You can purchase additional individual sessions if you would like further support.
EXPERIENCE ACROSS MORE THAN ONE EXHIBITION PATHWAY
I am Amanda van Gils, a practising artist, curator and artist business coach.
I have been exhibiting professionally since completing my Graduate Diploma in Visual Arts at the Victorian College of the Arts in 2000. Since then, I have participated in more than 125 exhibitions, including more than 30 solo showings across commercial galleries, public and regional galleries, project spaces, artist-run contexts and international venues.
I did not build that exhibition history by waiting for opportunities to arrive. Some came through invitations, gallery relationships and competitive selections. Others I developed myself, including a touring solo exhibition initiated to build my profile and professional connections after moving to a new state, and curated exhibitions that created opportunities for other artists.
My curatorial projects include Net Work at the Art Gallery of Ballarat, bringing together more than 100 works by 38 contemporary artists; Exchange at Gatakers Artspace, involving 55 artists; and Table 21, developed through The Artists Business Lounge.
I have also supported artists to identify suitable opportunities, strengthen applications and proposals, prepare for exhibitions and create their own pathways into exhibiting.
There is no single exhibition pathway that will serve an artist throughout an entire career.
Different work, ambitions and stages call for different venues, approaches and decisions. The Artist’s Exhibition Practice helps artists understand those options and develop an exhibition practice that can evolve with their work.
Who is this for?
This is for you if...
You want to prepare for an exhibition
You have exhibited before and want more structure, a refresh and a chance to elevate your exhibitions, OR if you haven't exhibited before and would like to know how.
You want to present your work and proposals more clearly
You want your exhibitions to lead somewhere
You prefer a professional approach over guesswork
This is not for you if...
You are looking for quick templates without understanding context
You want someone else to handle exhibition decisions for you
You are not ready to engage with the process of preparing your work professionally
Select Your Option
The Exhibition Practice
The complete 24-lesson The A-Z of Exhibitions course, working resources and ongoing access to The Artists Business Lounge. Best for artists who want the knowledge and are confident creating their own planning, writing and implementation systems.
$
150
The Exhibition Practice Toolkit
The complete independent implementation system: course, Exhibition Planning and Preparation Trello board, Exhibition Pro GPT™, Exhibition Writing System and Lounge access. Designed to make the work clearer and easier to complete.
$
240
The Supported Exhibition Practice
Everything in the Toolkit, plus two individual 60-minute sessions with Amanda and review of an exhibition proposal or application. Use the calls to discuss applications, planning, logistics, promotion, installation or other exhibition decisions. Individual support is available for 12 months from purchase.
$
650
Artists Who Took This Course With Support
“I first came across Amanda through her exhibition planning course. The course was valuable and contained information I had not considered, but I was even more impressed with our one-to-one call. I remember thinking, this person really knows what she is talking about and listens intently. Amanda is knowledgeable about the industry and provides realistic information, not pie-in-the-sky gloss.” - EH, Melbourne
"Amanda’s support took what I was already doing with my exhibition prep and helped me identify small opportunities that contributed to the bigger picture." - SW, Brisbane
"I went from no exhibitions to organising my own solo pop-up exhibition and then confidently organising a successful group exhibition with a small group of artists. All based on what I learned through the course and from Amanda." - JE, Brisbane
Got questions?
You will get access to everything as soon as you pay.
You will be able to download the resources and documents. And you will have access to the course for as long as it is hosted by The Artists Business Lounge. No expiry.
The sessions can be used anytime within 12 months. You can the calls for any aspect of planning for, preparing for and presenting your exhibition.
As the options contain instant downloads and access, all sales are final.
Please make your selection carefully. If you are unsure of the option that best suits you, please contact Amanda before purchasing.
You can purchase items separately or arrange sn upgrade. Email Amanda to organise.
Want individual support without the course or implementation resources?
Explore Amanda’s Private Coaching options.
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