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Start Here: Support for visual artists to build their ideal art career
Start Here: Strategic support for visual artists ready to move forward
Coaching, courses, and practical tools designed to help visual artists build clear, sustainable, and strategically aligned art careers.
The Artists Business Lounge was created to support artists who are ready to move forward, but want more clarity, direction, and intelligent support along the way.
My work is built on a simple but powerful understanding:
progress in an art career is not just about what you know.
It is shaped by how your mindset, skillset, and toolset are working together.
When one of these is out of balance, things can feel harder than they should.
When they align, decisions become clearer, effort becomes more focused, and progress becomes more consistent.
This is the thinking that underpins everything inside The Artists Business Lounge.
Rather than offering generic advice or one-size-fits-all pathways, you will find structured support, practical tools, and tailored guidance to help you focus on what matters most for your work, your goals, and your stage of practice.
If you are new here, the sections below will help you choose a clear and useful place to begin.
The Artists Business Lounge helps visual artists move forward with more clarity, direction, and strategic support.
My work is grounded in a simple framework:
mindset, skillset, and toolset.
When these are working together, progress feels clearer, steadier, and more sustainable.
This page will help you find the kind of support that fits where you are right now, whether you need deeper guidance, focused learning, or practical tools you can use straight away.
If you are new here, the sections below will help you choose a useful place to begin.
Where should you start?
Whether you want deeper support, focused learning, or practical tools you can use straight away, there is a place to begin.
Choose the support that fits where you are right now.
Coaching for artists who want strategic guidance and accountability
If you want expert guidance, structure, and support while building your art business, start with coaching. Choose between a structured program and personalised one-to-one support, depending on the level of guidance you want.
Coaching for artists who want strategic guidance and accountability
Expert support to help you organise your art business and move forward with confidence.
Courses for artists building key business skills
Choose practical courses that help you strengthen your website, marketing, and sales, so your art business works more effectively.
Courses for artists building key business skills
Practical learning to strengthen your website, marketing, and sales.
Tools that simplify your art business
Explore practical guides, GPT tools, prompt packs, trackers, and templates designed specifically for visual artists.
Tools that simplify your art business
Practical templates, GPT tools, trackers, and systems designed for visual artists.
Art Business Coaching for Visual Artists
Choose the level of support that best fits your goals and the way you prefer to work.
Success System Program
Our flagship group coaching for building a sustainable art business
Best for artists who want personalised direction, live support and a structured way to build their art business over time.
SSP is my signature 12-month professional development program for visual artists. It brings together a personalised 90-day Learning and Action Plan, live group coaching, artist-specific courses, practical tools, community support and implementation guidance.
It is designed for artists who want more than another course library. You get structure, sequencing and support to help you focus on the right work at the right time.
For artists who want deeper guidance and personalised strategy, the VIP level includes private coaching alongside the full program experience.
VIP participants receive additional one-to-one support to help them move faster, make confident decisions, and apply the program directly to their own goals and opportunities.
Individual Coaching
Focused strategic support for artists navigating important decisions, opportunities, or transitions.
If you need space to think strategically about your art business and make confident decisions, explore this option.
Individual coaching provides focused one-to-one support to help you clarify the issue, evaluate opportunities, and move forward with greater momentum in your practice and business.
Availability
Individual coaching places are limited and offered selectively to ensure each client receives focused support.
Focused Courses for Artists
Short, focused courses designed to strengthen key parts of your art business, from websites and marketing to visibility and sales.
The Artist’s Marketing Practice
Build a marketing practice that grows with your art practice.
Connect your goals, audience, offers and ideas in one practical marketing framework you can return to month after month.
Includes The Artist’s Marketing Map Trello board, video lessons, a comprehensive workbook, Stress Less About Marketing guide and practical AI resources, and ongoing access to the Lounge community.
Sales Challenge
Make sales with the work, contacts and opportunities you already have.
Over nine guided days, identify where your sales activity is breaking down, take focused daily actions and become more comfortable making offers, following up and talking about money.
Includes video lessons, daily action worksheets, practical scripts, offer ideas, progress check-ins and ongoing access to the Lounge community.
The A-Z of Exhibitions
Everything you need to plan and deliver your next exhibition with confidence.
Follow the complete exhibition journey, from finding opportunities and writing proposals to planning, promotion, installation and building momentum beyond the exhibition.
Includes 28 lessons, example proposals, practical templates, the Exhibition Planning & Preparation Trello board, and ongoing access to the Lounge community.
Plan and Build Your Professional Artist Website
A complete course to help artists create a professional website that supports visibility, credibility, and opportunities.
Includes the course, the Plan and Build Your Artist Website Trello board and Artist’s Website Copy GPT and ongoing access to the Lounge community.
Money Mindset for Artists + Pricing Workshop
A practical course to help artists understand their mindset patterns that influence pricing, selling and financial confidence
Includes the Money Mindset course, a guided workbook, the Pricing Your Art workshop recording and workbook and ongoing access to the Lounge community.
Free Download
Tech Tools for Artists
Not sure which tech is actually worth your time?
Discover 45 practical tools that help artists organise their practice, streamline admin, create content, and save hours every week.
Professional Tools for Running Your Art Business
Practical guides, templates, GPTs, and systems designed to help artists save time, reduce admin, and respond to opportunities with more clarity and confidence.
Organising Your Art Business - Trello Board
If your art business is scattered across notebooks, emails and your memory, this will help you bring everything into one place.
A practical system to organise opportunities, exhibitions, marketing, and admin so you can save time, reduce overwhelm, and stay on top of what matters.
Artist's Website Copy GPT
If writing your artist website feels overwhelming or hard to get right, this is for you.
Built from decades of experience with websites, positioning, and copy, this GPT helps you write clear, considered website text that reflects your work, improves visibility, and supports real opportunities.
Exhibition Writing System for Artists
If exhibition writing takes too long or feels harder than it should, this prompt pack will help.
Use with ChatGPT, Claude, Gemini, or your preferred AI tool to write clearer proposals, statements, bios, and promotional materials with less second-guessing.
Artist's Social Bundle
If content creation feels repetitive, time-consuming, or hard to keep up with, explore this resource.
A practical bundle of artist-specific templates and prompts designed to help you show up consistently across different types of content and audience engagement.
Showing Up Without Showing Off
If you struggle to share your work without sounding like a marketer, explore this guide
Learn how to share your work with more clarity, confidence, and authenticity, even if you are an introvert, so you can show up without feeling like a 'show off'.
Art Vault Essentials
If you keep reinventing documents or feel underprepared when opportunities arise, explore this resource.
A comprehensive bundle of professional templates for managing your art business, built from documents artists use. Spend less time reinventing documents, work more professionally, and be ready when opportunities arise.
YOUR QUESTIONS ANSWERED
The Artists Business Lounge is an artist-founded business designed to help visual artists build professional, sustainable art careers.
Created by artist and coach Amanda van Gils, it brings together coaching, courses, tools, and practical resources that support the real demands of an art business, from visibility and exhibitions to systems, sales, and long-term growth.
Yes. Everything here has been designed specifically for visual artists. The tools, templates, and guidance reflect real situations artists face such as exhibitions, collectors, applications, studio practice, and marketing creative work.
No. Most of the tools and systems recommended are simple to use and include instructions or examples to help you get started. They are chosen because they make running an art business easier, not more complicated.
These resources are designed for practising visual artists at a range of stages, from artists who are building their foundations through to artists with established practices who want stronger systems, clearer positioning, and more effective ways to grow.
They are not one-size-fits-all beginner content. They are designed to help artists fill gaps, strengthen weak points, and build a more professional, sustainable art business.
Courses help you strengthen a specific area of your art business, such as your website, marketing, or sales, through focused learning, practical guidance, and tools you can work through in your own time.
Coaching offers more personalised support, with direct guidance from Amanda around your goals, challenges, opportunities, and next steps.
The Success System Program brings these elements together in one place, combining coaching, courses, tools, resources, and community support for artists who want a more complete and supported approach to building their art business.
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